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The Myers-Briggs Company: Profit from Personality
A $45M business psychology giant monetizing introspection for the enterprise.
While Silicon Valley chases AI disruption, The Myers-Briggs Company (opp.com) is quietly scaling a $45.5M empire by selling the oldest algorithm in the world: human personality. They don't just offer tests; they sell the corporate license to understand your coworkers.
"In a world obsessed with coding, they are making millions by decoding."
The B2B Personality Play
OPP doesn't sell to individuals; they sell to the machine. Their revenue model is built on enterprise licensing, training certifications, and consultancy fees. By embedding their assessments into HR workflows, they turn abstract psychology into concrete retention strategies. It’s a high-margin, low-churn business model that thrives on corporate anxiety about talent.
The 206-Person Powerhouse
With just 206 employees generating $45.5M, their revenue per head is approximately $220,000. This is a lean operation for a company with global reach. It suggests a heavy reliance on certified partners and a digital-first delivery model for their assessments and training materials. They aren't a service agency; they are an IP licensing machine.
The tech stack reveals a pragmatic approach. They use jQuery and Bootstrap for stability rather than bleeding-edge frameworks, prioritizing reliability for their enterprise users. However, the presence of Hotjar and Google Analytics shows a sophisticated understanding of user behavior, likely used to optimize the conversion funnel for their webinars and assessments.
- Monetizing the Myers-Briggs Type Indicator (MBTI) legacy.
- Heavy focus on 'Knowledge Centre' content to drive SEO authority.
- Enterprise-first UX with clear paths to 'Contact Us' and 'Webinars'.
The Verdict: A Cash Cow in Disguise
OPP proves that you don't need to reinvent the wheel—just put a corporate price tag on it.
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Experts in business psychology and personality assessment
The Myers-Briggs Company is one of Europe’s largest business psychology providers, providing training, resources, consultancy & people development solutions.
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We empower individuals and help organizations to improve teamwork and collaboration, develop leaders, foster diversity, and solve their most complex people challenges.
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About opp.com
The Myers-Briggs Company is one of Europe’s largest business psychology providers, providing training, resources, consultancy & people development solutions.
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opp.com uses 14 technologies across their website including Font Awesome, reCAPTCHA, Framer, and more.
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Font Awesome
Security
reCAPTCHA
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Framer
Privacy & Consent
OneTrust
Marketing Automation
HubSpot
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DoubleClick Floodlight, Google Ads
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opp.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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