optilogic.com
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The Supply Chain's Missing Brain
Optilogic isn't selling software; they're selling decision velocity for the enterprise.
Most supply chain software is a digital tombstone: it records what happened, but can't predict what will. Optilogic is building the operating system for the future of logistics—a platform that treats network design not as a quarterly project, but as a continuous, living algorithm.
"The era of static supply chain models is over. If your network strategy isn't updating in real-time, you're already obsolete."
The 'Cosmic Frog' Advantage
Optilogic's secret weapon isn't just their platform—it's the acquisition of DataStar's 'Cosmic Frog.' While competitors offer clunky simulations, Cosmic Frog provides cloud-native scenario modeling that scales infinitely. With 140 monthly searches for 'datastar cosmic frog,' legacy users are migrating, bringing institutional knowledge and a hunger for modernization to the ecosystem.
The Enterprise Trap
With 44% direct traffic and a $16.5M revenue base, Optilogic isn't chasing cold leads—they're capturing the C-suite. The search volume for 'don hicks optilogic' (120/mo) suggests founder-led sales motion is alive and well. This is a company selling to decision-makers who already know exactly what they need, bypassing the marketing noise that plagues the B2B SaaS world.
- Eliminates 'model building' paralysis—moves from quarterly snapshots to continuous optimization
- Unifies network strategy, sourcing, manufacturing, and logistics into a single decision plane
- Leverages a modern tech stack (Vite, Tailwind, GSAP) that feels more like a consumer app than enterprise bloatware
- Strategic acquisition of DataStar assets creates a defensible moat in simulation technology
The $53M war chest tells the real story: investors aren't betting on incremental improvement, they're betting on a platform shift. With 110 employees generating $16.5M in revenue, Optilogic achieves ~$150k ARR per employee—lean for enterprise software but indicative of high-touch, high-value implementations. The undefined country traffic (55.7%) suggests either a global footprint or a data gap that obscures their true international reach.
The Verdict: A Platform, Not a Tool
Optilogic isn't optimizing supply chains—they're redefining how enterprises make strategic decisions under uncertainty. The question isn't whether they'll succeed, but how quickly competitors can catch up to their continuous optimization paradigm.
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Supply Chain Decision Platform for the Entire Enterprise
Optimize your supply chain with Optilogic. Make smarter, faster decisions across network strategy, sourcing, manufacturing, and logistics.
Optilogic, Cosmic Frog, Supply chain optimization, Supply chain strategy, Supply chain technology, Resilient supply chains, Network design solutions, Sourcing and procurement strategies, Manufacturing optimization, Distribution and logistics planning, Supply chain decision-making, Inventory strategy, Supply chain analytics, Supply chain network design
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About optilogic.com
Optimize your supply chain with Optilogic. Make smarter, faster decisions across network strategy, sourcing, manufacturing, and logistics.
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optilogic.com uses 28 technologies across their website including Google Fonts, reCAPTCHA, Contentful, Webflow, and more.
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optilogic.com receives approximately 9.9K monthly visitors and ranks #2,321,695 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:42 on the site.
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