optisoft.co.uk
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Optisoft: The Invisible Giant of UK Optometry
A 22-person team generating $2.2M revenue with zero web traffic—what’s the secret?
In the digital gold rush where SaaS companies obsess over traffic and SEO, Optisoft.co.uk plays a different game entirely. With a mere 22 employees and zero measurable web traffic, this UK-based practice management system commands a $2.2M revenue stream. It’s a masterclass in B2B distribution without the noise.
"Optisoft isn't selling software; they're selling compliance, safety, and peace of mind to a traditional industry."
The High-Touch, Low-Web Model
Optisoft’s traffic metrics are nearly invisible, yet their revenue is solid. This isn't a failure of marketing; it's a strategic choice. They likely rely on direct sales, referrals, and industry networks—common in niche B2B sectors where trust outweighs SEO rankings. Their top keywords like 'optiosft' and 'optishifts' (likely typos) show minimal search intent, reinforcing that their customers aren't finding them via Google; they're already in the ecosystem.
The Product-Market Fit
The tech stack is telling: jQuery, Slick, Bootstrap. This isn't a trendy, over-engineered startup. It's a robust, legacy-adjacent system built for stability, not flash. For opticians, uptime and reliability are non-negotiable. Optisoft delivers a 'simple, secure platform' that handles eGOS claims and patient records—pain points that are regulatory, not just functional. They own the workflow.
The search data reveals a fascinating gap. Queries like 'how to fill dispensed speclacles document' (140 volume) and 'cost and returns on setting up a opticians uk' (40 volume) indicate a market desperate for operational guidance. Optisoft sits at the intersection of this confusion, offering the solution that these searches imply but rarely find. They are the answer to the questions opticians are too busy to ask aloud.
- Dominates a niche regulatory market (eGOS claims) where switching costs are high.
- Revenue per employee is ~$100k—efficient for a services-adjacent tech company.
- Trustpilot reviews suggest high customer satisfaction despite low visibility.
- Tech stack prioritizes stability over innovation, reducing churn in a conservative industry.
The Quiet Monopoly
Optisoft proves that in B2B, you don't need traffic—you need the right customers.
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Optisoft | Optical Practice Management Software UK opticians
Discover Optisoft, the UK’s leading optical practice management system. Streamline patient records, eGOS claims, dispensing, and recalls — all in one simple, secure platform.
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Reviews (3)
Optisoft Real World Review
I’ve been using the Optisoft PMS system for many years and moved to their latest version, Optisoft .net 4 years ago. Optisift .net more than cover all our day to needs in terms of appointments, recall,spectacles etc. The first thing we noticed is how intuitive and flexible the clinical records are. Everything is logically laid out, and we can adapt templates to suit our own workflow – no more bending the way we work to fit the system. Our optometrists can record exactly what they need, quickly and thoroughly, without being slowed down by unnecessary steps. Where Optisoft .net really stands out, though, is the handover process between the optometrist and the dispenser. The moment the patient leaves the chair, all the relevant clinical and lifestyle information is already at the dispenser’s fingertips – lens type, prescription history, occupational needs, lifestyle comments, preferences… it’s all there. This has completely transformed the way we operate. There’s no awkward back-and-forth with the patient, no re-asking of questions they’ve already answered. The dispenser has everything they need to pick up the conversation seamlessly, which makes the patient feel confident, understood, and looked after from start to finish. And it’s not just about smoother workflows – we’ve seen a clear increase in our average dispensing values since switching. With better information, our team are able to make more tailored, relevant recommendations – and patients are saying “yes” more often. They're getting better solutions, and we’re seeing the financial benefit. From the clinical flexibility to the real-world impact on revenue, Optisoft .net isn’t just a software upgrade – it’s a proper business improvement tool. It’s helping us run a more efficient, joined-up, and profitable practice without having to rely on cloud hosting or major infrastructure changes. If you’re on the fence about upgrading, don’t be. This is the PMS that actually delivers.
Thank you for taking the time to share such a detailed review, MdgG! It’s wonderful to hear how Optisoft.NET has become such a valuable part of your practice – from the flexibility of the clinical records to the smooth handover process and the positive impact on dispensing. Knowing that it not only supports your workflow but also helps drive real business improvements is exactly what we aim for. We’re thrilled it’s making such a difference for your team and your patients. Your feedback means a lot to us, and we really appreciate your continued trust in Optisoft. —The Optisoft Team
25 Years of Optisoft Greatness!
I have been using Optisoft for over 25 years, and throughout that time I’ve kept a close eye on the competition — always ready to switch if something better came along. The reality is, nothing ever does. Optisoft stands out because it’s been designed with real thought and care. The system is intuitive, easy to navigate, and presents information clearly, no matter which part of the software you’re working with. Over the years, the support team has been consistently excellent — quick to answer calls, fast to resolve any issues, and always friendly and helpful. The level of service really is outstanding. The software itself keeps evolving, with every update making it even better, and user feedback is clearly taken seriously in shaping those improvements. Optisoft makes running a practice a dream. It’s customisable to work the way you want to work, rather than forcing you to bend your processes around the software. After 25 years, I can confidently say that Optisoft is an indispensable part of our business.
Thank you for such a fantastic review. 25 years is an incredible milestone, and we’re honoured you’ve trusted Optisoft for so long. It’s great to hear the software and support continue to deliver for your practice — we’ll be sure to share your kind words with the team.
Optisoft has been a crucial part of building my clinic from the ground up
After using Optisoft for years in a traditional setting, I decided to set up my own private clinic specialising in advanced consultations and tailored eye care. Going it alone was a big step, but having Optisoft NET by my side has made all the difference. The system has given me the freedom to run the practice my way. The clinical module is incredibly powerful and adaptable – I’ve been able to build custom templates that reflect exactly how I work, rather than having to force my consultations into a cookie-cutter format. Everything from history-taking to treatment plans is structured around my methods, and the workflow just flows. We also offer a range of specialist services that don’t fit the mould of a typical high street optician. The team at Optisoft were great in modifying the online appointment booking system to accommodate all the different types of exams and consultations I provide. Patients can now easily book the exact service they need online – a huge win for both the patient journey and my admin time. What’s really stood out though is the support beyond just software. Optisoft helped me with email marketing campaigns to raise the profile of the clinic, highlight new services, and even support a charity initiative we ran earlier this year. It wasn’t just tech support – it was real-world help that brought more patients through the door and made a positive impact in the community. If you’re launching a private or specialist clinic and need a system that works as hard as you do, Optisoft NET is the one. Flexible, scalable, and genuinely invested in your success – I wouldn’t run my practice without it.
Thank you Stuart for such a fantastic review. We’re so pleased Optisoft.NET has helped you shape your clinic exactly the way you want. It’s great to hear our support with marketing and your charity initiative made a real difference too. We’re proud to be part of your journey and look forward to supporting your continued success.
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About optisoft.co.uk
Discover Optisoft, the UK’s leading optical practice management system. Streamline patient records, eGOS claims, dispensing, and recalls — all in one simple, secure platform.
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optisoft.co.uk uses 20 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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optisoft.co.uk receives approximately 0 monthly visitors and ranks #2,547,259 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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