optixapp.com
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Optix: The Automation-First Coworking OS
How a 53-person team built a $6.9M ARR platform that automates coworking growth
While competitors build basic booking tools, Optix is building an autonomous operating system for coworking spaces. Their secret? End-to-end automation that doesn't just manage spaces—it actively grows them.
"They're not selling software—they're selling time back to operators. Every automation is another hour not spent on manual member management."
The Growth Engine
Optix's 62% direct traffic rate is exceptionally high for a SaaS platform. This isn't organic discovery—it's proof of product stickiness. Coworking operators aren't just trying Optix; they're integrating it into their daily workflows. With 78.9K monthly visits, they're capturing a meaningful slice of the coworking software market despite flying under the radar of mainstream tech coverage.
Technical Architecture
The tech stack reveals a pragmatic, modern approach. They leverage jQuery for legacy compatibility while embracing Tailwind CSS, DaisyUI, and Ant Design for rapid UI development. Slick handles carousel interactions, while Goober provides lightweight CSS-in-JS. This isn't bleeding-edge tech—it's battle-tested tools that ship fast. The presence of Priority Hints and Google Analytics shows they obsess over performance and data-driven decisions.
What's striking is their keyword strategy. 'Optix' alone commands 5,990 monthly searches—brand recognition that's rare for a niche B2B tool. But here's the telling detail: their top keywords aren't generic terms like 'coworking software.' They're branded or specific phrases like 'optix coworking' and 'optix space management.' This indicates a focused, high-intent audience already searching for their solution, not browsing alternatives.
- End-to-end automation as core value prop, not just a feature
- 62% direct traffic suggests exceptional product retention
- 53 employees generating $6.9M ARR = $130K revenue per employee
- Branded search dominance (5,990 monthly volume) indicates strong market positioning
The Quiet Giant of Coworking Tech
Optix is proving that in niche B2B, depth beats breadth. They're not trying to be everything to everyone—just the indispensable automation layer for coworking operators who value time over features.
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Optix - Reimagining Coworking Software
Optix is the only coworking software enhanced with end-to-end automation capabilities to save time and accelerate your growth.
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About optixapp.com
Optix is the only coworking software enhanced with end-to-end automation capabilities to save time and accelerate your growth.
Company Overview
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Technology Stack
optixapp.com uses 24 technologies across their website including HSTS, PHP, Contentful, WordPress, and more.
Security
HSTS
Programming Languages
PHP
CMS
Contentful, WordPress
Cloud & Hosting
Amazon S3, Amazon Web Services
Marketing Automation
HubSpot
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Traffic & Audience
optixapp.com receives approximately 79.0K monthly visitors and ranks #482,090 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:43 on the site.
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