With 530 employees generating €74.2M in revenue, ORAPI achieves an impressive €140K revenue per employee—remarkable efficiency for a B2B hygiene specialist. Their traffic metrics reveal a fascinating paradox: only 1,077 monthly visits suggests they're not chasing digital scale, but rather operating through established B2B channels, direct sales, and institutional contracts. The 47% organic search traffic shows they've built brand recognition in a space where 'orapi' itself becomes a search term—indicating strong market penetration and recall.

ORAPI's genius lies in vertical specialization without fragmentation. They've conquered three distinct markets: Healthcare (requiring regulatory compliance), HORECA (demanding speed and efficacy), and Collectivités (needing bulk solutions). Each vertical has different procurement cycles, regulatory requirements, and performance standards. By mastering all three, ORAPI creates a diversified revenue moat that's nearly impossible for single-vertical competitors to replicate. Their tech stack—featuring Tailwind, Bootstrap, and jQuery—suggests pragmatic, functional digital presence rather than flashy consumer-facing experiences.