orderease.com
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OrderEase: The Silent ERP Connector
A $2M B2B ordering platform quietly dominating the home & garden vertical
While SaaS founders chase viral TikTok moments, OrderEase is building a quiet empire in the unsexy plumbing of B2B commerce. They don't sell to retailers—they sell to the brands supplying them, solving the chaos of multi-channel order management.
"They aren't building a marketplace—they're building the infrastructure that makes marketplaces work."
The Invisible Infrastructure
OrderEase captures the unglamorous but critical 46% direct traffic from established B2B relationships. Their secret? A PWA login portal (pwa.orderease.com) that feels native, not web. They're not chasing new logos; they're embedding deeper into existing ERP workflows, syncing orders from email, EDI, and marketplaces into systems like QuickBooks and NetSuite.
The Home & Garden Moat
Their industry classification as 'home_and_garden' isn't a limitation—it's a wedge. This vertical has complex SKU catalogs, seasonal ordering patterns, and multi-channel chaos (Chewy, Shopify B2B, wholesale). OrderEase's 17k monthly visits come from high-intent operators searching for 'qbo integration with chewy'—a hyper-specific pain that generalist ERPs ignore.
- Tech stack reveals pragmatism: jQuery + Tailwind + Bootstrap. They ship fast, not fashionably.
- The 'OrderIt AI' keyword (250 monthly searches) hints at their roadmap—AI-powered order entry is coming.
- No funding listed means they're bootstrapped or profitable—forced efficiency is a feature.
The 67% 'undefined' traffic share is telling—it's likely US-based B2B buyers who don't geotarget, or it's direct traffic from whitelabeled portals. Either way, OrderEase owns the relationship, not the search engine. Their LinkedIn and Facebook presence is minimal, suggesting a sales-led motion, not product-led growth.
The Unsexy Billion-Dollar Play
OrderEase proves that in B2B SaaS, the best wedge is solving one painful integration so well that customers build their business on top of it.
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Meta Tags
B2B Sales Order Management Software | OrderEase
With the OrderEase B2B ordering portal, plus marketplace, email & EDI integrations, every order is captured and synced to your ERP.
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About orderease.com
With the OrderEase B2B ordering portal, plus marketplace, email & EDI integrations, every order is captured and synced to your ERP.
Company Overview
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orderease.com uses 21 technologies across their website including Google Fonts, PHP, cdnjs, and more.
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Google Fonts
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PHP
CDN
cdnjs
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Cloudflare
Marketing Automation
HubSpot
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Microsoft Ads, LinkedIn Insight Tag
Traffic & Audience
orderease.com receives approximately 17.3K monthly visitors and ranks #1,583,032 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 1:27 on the site.
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