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Orderful: The EDI Platform That Doesn't Play by the Old Rules
How a modern EDI platform is disrupting a $10B+ legacy market with speed and simplicity
While legacy EDI providers charge $5K+ for a single partner onboarding and take weeks to go live, Orderful promises EDI compliance in days, not months. In a market dominated by dinosaurs like SPS Commerce and TrueCommerce, this 101-person team is betting everything on speed.
"Orderful isn't just another EDI platform—it's the anti-EDI platform, trading complexity for real-time speed."
The Enterprise Edge
With $35.4M in revenue and only 101 employees, Orderful achieves ~$350K revenue per employee—nearly 3x the industry average. This efficiency isn't accidental; it's the result of a product that automates the manual consulting work that legacy vendors still bill for. Their 54% direct traffic (vs 36% organic) suggests enterprises are actively seeking them out, not stumbling upon them.
The Search War
Here's the telling data: Orderful's top keyword is 'sps commerce' with 17K monthly searches. They're literally buying ads against the market leader. Meanwhile, 'amazon seller central' (548K searches) reveals their target market: mid-market companies drowning in EDI requirements from Amazon, Walmart, and other retail giants. They're not just selling EDI—they're selling an escape from EDI hell.
The tech stack tells a story of modern growth hacking: Tailwind CSS, Google Analytics, Facebook Pixel, LinkedIn Insight Tag. This isn't a legacy vendor's website; it's a growth-stage company optimized for conversion. The 21 detected technologies suggest a sophisticated marketing and product operation that understands every touchpoint matters.
- Erik Kiser (Founder & CEO) is building the Stripe of EDI—API-first, developer-friendly, radically simple
- Key partnerships: Integrates with Shopify, NetSuite, and modern ERP systems (unlike legacy EDI)
- Real-time issue resolution: Traditional EDI errors take 24-48 hours to diagnose; Orderful does it in minutes
The Verdict: A $35M Trojan Horse
Orderful is quietly eating the EDI market from the bottom up. While giants sleep, this 101-person team is building the infrastructure for the next generation of commerce.
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Meta Tags
Orderful Modern EDI | The Fastest Way to Trade EDI
Orderful is a modern EDI platform for fast compliance, rapid partner onboarding, and real-time issue resolution. Scale EDI without complexity. See how it works.
Modern EDI Platform - Bringing Supply Chains Together
Gain full control to onboard, manage and resolve all of your EDI trading partner relationships and transactions in real-time.
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About orderful.com
Orderful is a modern EDI platform for fast compliance, rapid partner onboarding, and real-time issue resolution. Scale EDI without complexity. See how it works.
Company Overview
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Technology Stack
orderful.com uses 21 technologies across their website including HSTS, Vercel, HubSpot, and more.
Security
HSTS
Cloud & Hosting
Vercel
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
E-commerce & Payments
BigCommerce
Analytics & Marketing
RudderStack, Crazy Egg, PostHog, Google Tag Manager +1 more
Traffic & Audience
orderful.com receives approximately 69.0K monthly visitors and ranks #400,661 globally. The website has a bounce rate of 37% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 2:18 on the site.
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