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Orderry: The SMB's All-in-One Power Tool
Managing 36 employees and $4M revenue by solving the fragmented tool problem for service businesses.
In a market dominated by monolithic giants like Salesforce, a 36-person team is quietly building the operating system for small service businesses. Orderry isn't just another CRM; it's a full-stack business OS designed for the messy reality of auto detailers, carpenters, and HVAC technicians.
"Orderry isn't selling software; they're selling control to businesses drowning in WhatsApp messages, sticky notes, and disconnected spreadsheets."
The Niche is the Strategy
While competitors chase generic enterprise clients, Orderry targets hyper-specific verticals. Their top keywords reveal a playbook: 'software for carpentry projects' and 'CRM for oil changes.' They don't just offer a tool; they speak the language of the trade. This focus drives a 51% organic search traffic share—a rare feat for a niche B2B SaaS.
The 'Underserved' Growth Engine
With $4M in revenue from just 36 employees, Orderry achieves a remarkable ~$111K revenue per employee. This efficiency suggests high-margin, low-touch sales. Their traffic strategy is pure inbound intent—capturing users actively searching for solutions to specific operational pain points, bypassing expensive ad spends.
The tech stack reveals a pragmatic approach. They rely on battle-tested tools like jQuery and Bootstrap, not chasing the latest framework hype. This prioritizes stability and speed over trendy complexity—exactly what their SMB customers need. Hotjar and Google Tag Manager are embedded, showing a data-obsessed culture focused on optimizing the user journey from click to conversion.
- Unified Ops: Jobs, sales, inventory, and finances in one view.
- Mobile-First: Web and mobile apps ensure field technicians stay connected.
- Vertical Specialization: Built-in workflows for auto, repair, and service industries.
- Low Friction: 'Try it free' model reduces barrier to entry for small businesses.
The Quiet Giant in SMB SaaS
Orderry proves that depth beats breadth. By owning the operational stack for specific trades, they build defensible moats that generic tools can't touch.
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Orderry — All-in-One Platform for Small Business
Manage jobs, sales, customers, inventory, finances — using both web and mobile apps. Boost productivity and take control of your business. Try it free!
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Reviews (1)
Unexpected Price Hike and Poor Customer Respect
I subscribed to Orderry in mid-2023 based on a fair and reasonable price. That price was presented as the standard plan — not a discount. However, the following year, the subscription price was doubled without any prior notice. As a long-time customer, I was shocked by the lack of transparency and the way loyal users are treated. When I asked about it, I was only offered small discounts — far from what I had been paying before — and the response was basically “take it or leave it.” On top of that, they suggested switching to a different system (RemOnline) without the ability to transfer full historical data — which would make any move risky and costly for businesses. I’ve used many SaaS platforms before and never experienced this kind of pricing behavior. I cannot recommend Orderry anymore and will be using another software with more transparent and fair pricing.
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About orderry.com
Manage jobs, sales, customers, inventory, finances — using both web and mobile apps. Boost productivity and take control of your business. Try it free!
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Technology Stack
orderry.com uses 19 technologies across their website including Google Fonts, HSTS, Laravel, Ruby on Rails, and more.
Fonts
Google Fonts
Security
HSTS
Backend Frameworks
Laravel, Ruby on Rails
Programming Languages
PHP
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads, Facebook Pixel
Traffic & Audience
orderry.com receives approximately 61.8K monthly visitors and ranks #392,393 globally. The website has a bounce rate of 26% with visitors viewing an average of 7.9 pages per visit. Users spend an average of 12:39 on the site.
The majority of orderry.com's traffic comes from undefined, undefined, .
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