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Orgain: The $67M Clean Nutrition Playbook
How a doctor-founded brand built a clean protein empire without traditional VC funding
In a market saturated with synthetic supplements and hype-driven marketing, Orgain quietly built a $67M revenue engine by doubling down on the one thing everyone else compromised on: ingredient purity. This isn't just another protein brand—it's a masterclass in founder-led trust.
"Orgain's 50% organic traffic proves that in the supplement space, trust beats advertising every single time."
The Founder's Credibility Advantage
Dr. Andrew Abraham isn't a marketing executive playing doctor—he's a cancer survivor who built Orgain from his own kitchen. This origin story isn't just marketing fluff; it's the foundation of a brand that commands 16,380 monthly searches for just its brand name. When your founder's personal narrative aligns with your product's mission, you don't need to shout—you just need to exist.
While competitors burn cash on influencer campaigns, Orgain owns the search results. With 62,946 backlinks and 50% organic traffic, they've built an SEO fortress around 'clean protein.' The keyword data tells the story: 'orgain organic protein' (5,530 monthly searches) and 'orgain clean protein shake' (1,080 monthly searches) show customers aren't just buying protein—they're buying the Orgain promise.
The tech stack reveals a modern, performance-obsessed operation. Using Vite for blazing-fast builds, Tailwind CSS for lightweight styling, and PWA capabilities for mobile optimization, Orgain treats their website like a product, not a brochure. The 3.8/5 Trustpilot rating from just 2 reviews suggests they're still building their review moat—potentially an opportunity for growth.
- Brand loyalty so strong it drives 42% direct traffic—customers literally type 'orgain.com' into their browser
- Healthcare executive team (Sallie Kim, VP of R&D) signals clinical rigor, not just marketing claims
- Retail presence through 'Bigger Bottle, Bigger Benefits' campaigns shows omnichannel mastery
Orgain's Blueprint: Credibility > Capital
In an industry drowning in synthetic promises, this founder-led brand proves that authentic stories and clean ingredients create unbreakable customer loyalty—no Series A required.
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5 keywordsHow is Orgain's SEO?
Open Graph Image

http://orgain.com/cdn/shop/files/OrgainCleanNutrition-GreenTagline_Logo-600px.png?v=1613754850
Meta Tags
Clean Nutrition & Healthy Living – Orgain
Healthy living comes with a combination of clean nutrition. We use organic, real, high-quality ingredients. Visit us today to learn more!
Clean Nutrition & Healthy Living
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Orgain
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Reviews (2)
Wonderful company and excellent…
Wonderful company and excellent customer Service. My package was tampered with and they immediately took care of the situation. My kids and I love their products!
Great company
I have placed 4 orders with Orgain now and I’m completely satisfied with the prices, the selections available, product quality, and shipping. I will continue ordering from this company for myself and my family.
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About orgain.com
Healthy living comes with a combination of clean nutrition. We use organic, real, high-quality ingredients. Visit us today to learn more!
Company Overview
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Technology Stack
orgain.com uses 34 technologies across their website including Font Awesome, Adobe Fonts, hCaptcha, HSTS, Sentry, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
CMS
Contentful
CDN
unpkg, KeyCDN
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
orgain.com receives approximately 206.6K monthly visitors and ranks #196,786 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 2:27 on the site.
The majority of orgain.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about orgain.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit orgain.com directly at https://orgain.com.