origina.com
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Origina: The Quiet Giant in Software Maintenance
A $36.8M revenue machine optimizing legacy tech investments
While everyone chases AI hype, Origina quietly builds a $36.8M business doing what most SaaS companies avoid: keeping legacy enterprise software alive. They're not selling the future—they're monetizing the past.
"Origina doesn't sell new software—they sell the wisdom to avoid buying it."
The Anti-Growth Growth Story
With only 14,564 monthly visits and a global rank of #1.8M, Origina defies conventional wisdom. Their 44% direct traffic suggests a highly targeted B2B model where clients know exactly what they need. This isn't a growth-at-all-costs startup—it's a precision instrument for enterprise cost optimization.
The Invisible Enterprise
Origina's traffic geography is mysteriously 'undefined'—a telling sign of their global, enterprise-first approach. They don't chase broad markets; they service specific, high-value clients who need VMware, ESXi, and Crossover support. Their 231 employees generate $159K revenue per head, indicating deep expertise over scale.
Their keyword strategy reveals their playbook: 'esxi price' (590 monthly searches) and 'vmware fusion crossover' (190 searches) target engineers actively seeking alternatives to expensive upgrades. Origina positions itself as the cost-effective bridge between legacy systems and modern needs.
- Revenue-per-employee of $159K signals premium, specialized services
- 44% direct traffic indicates strong brand recall in niche enterprise circles
- Top keywords focus on cost avoidance, not innovation
- Tech stack (jQuery, Bootstrap) suggests practical, not flashy, product focus
The Unsexy Billion-Dollar Playbook
While VCs fund disruption, Origina profits from preservation. In a world obsessed with the new, their $36.8M business proves that keeping old systems running is a more valuable service than selling new ones.
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Optimize Software Investments with Expert Maintenance | Origina
Optimize your software investments and reduce unnecessary change with expert-led software maintenance and support from Origina.
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About origina.com
Optimize your software investments and reduce unnecessary change with expert-led software maintenance and support from Origina.
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Technology Stack
origina.com uses 21 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Font Awesome, Google Fonts
Security
HSTS
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PHP
CMS
WordPress
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Cloudflare
Marketing Automation
Marketo, HubSpot
Traffic & Audience
origina.com receives approximately 14.6K monthly visitors and ranks #1,848,396 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:20 on the site.
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