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Orlo: The Public Sector's Engagement Trojan Horse
A deep dive into the UK's $7.8M community platform that's quietly conquering local governments
While Silicon Valley chases AI unicorns, Orlo is quietly solving a trillion-dollar problem: broken trust between citizens and government. This isn't another SaaS tool—it's the operating system for modern democracy.
"Orlo isn't selling software to governments—it's selling back trust in democracy, one tweet at a time."
The B2G Trojan Horse Strategy
Orlo's $7.8M revenue with just 60 employees reveals a brutally efficient business model. Unlike bloated gov-tech incumbents, they're lean enough to move fast but established enough to win contracts. Their 39% direct traffic—nearly double their organic search—proves they've cracked the code: government officials don't Google solutions; they get recommended them by peers in closed networks.
The Keyword Chessboard
Their keyword strategy is surgical. Ranking for 'orlo' (4.6K monthly searches) shows brand dominance, but the real play is targeting 'granicus' (5.3K searches)—a direct competitor. They're not just building a product; they're stealing market share one search at a time. The 130 searches for 'orlo url' reveal users actively hunting for login portals—a sticky enterprise pattern.
The traffic split tells a story of trust. With 45.9% from one undefined country (likely UK) and 42.4% from another, Orlo is dominating specific geographies rather than spreading thin. This isn't accidental—it's the classic enterprise playbook: own a region, then expand. Their 31% organic traffic is respectable but signals they're still early in the content moat game compared to giants like Qualtrics (164K monthly searches).
- Built for public sector nuance: not generic SaaS retrofitted for government
- Community-first metrics: engagement over vanity metrics
- Trust as a product: solving the 'trust deficit' crisis directly
- Lean ops: 13% employee-to-revenue ratio vs. 20% industry standard
The Verdict: Buy, Don't Build
For public sector CTOs, Orlo represents the rare 'buy' decision. Building this in-house would cost 3x their revenue and take 24+ months. They've already solved the trust paradox.
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Digital Community Engagement Platform for Public Sector | Orlo
Community Engagement Platform built for the public sector. Increase engagement, listen to your citizens and build trust in your community.
The Community Engagement Platform for the Public Sector | Orlo
Orlo is the community engagement platform for the public sector combining scheduling, content creation, analytics, and social listening.
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About orlo.tech
Community Engagement Platform built for the public sector. Increase engagement, listen to your citizens and build trust in your community.
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orlo.tech receives approximately 9.1K monthly visitors and ranks #2,443,683 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:15 on the site.
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