heyorca.com
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HeyOrca: The Team-First Social Manager
How 24 people built a $2.4M revenue engine for 40k social media managers
In a market saturated with enterprise giants, HeyOrca is quietly building a $2.4M revenue stream by betting everything on the mid-market agency. While competitors chase AI features, this 24-person team is proving that workflow, collaboration, and community are the real moats in social media management.
"HeyOrca isn't competing on features; they're winning on workflow."
The Team-First DNA
With just 24 employees generating $100k in revenue per person, HeyOrca operates with the lean efficiency of a startup but the maturity of an established SaaS business. The leadership team—Joe Teo, Joseph Teo, Sahand Seifi, Moe Haghighi, and Liana Li—has built a culture explicitly designed for social media managers who need to collaborate with clients. This isn't a tool for solo creators; it's a command center for agencies managing multiple stakeholders.
The Traffic Paradox
The traffic profile is fascinating. 65% of visits are direct—indicating powerful brand recall and a loyal user base that bookmarks the tool. Yet, organic search only accounts for 29% of traffic. This suggests HeyOrca is still under-optimized for top-of-funnel acquisition. The opportunity? Ranking for high-volume keywords like 'facebook studio' (16k monthly searches) and 'best hooks for tiktok' (200 monthly searches) could unlock massive growth for a team that clearly knows how to retain users once they arrive.
The tech stack reveals a pragmatic approach. They rely on proven, battle-tested technologies like jQuery, Bootstrap, and Tailwind CSS rather than chasing the latest framework. This isn't a lack of innovation—it's a focus on stability and speed. The use of Segment and Google Tag Manager shows a sophisticated data-driven culture, essential for a product that sits at the intersection of creativity and analytics.
- High direct traffic (65%) signals strong brand loyalty and product-market fit
- Lean team structure (24 employees) allows for agile development and high margins
- Niche focus on agency workflows creates a defensible position against generalist tools
- Under-indexed on SEO for high-volume keywords presents a clear growth lever
The Quiet Giant in Agency Tools
HeyOrca proves that in a crowded market, owning a specific workflow is more valuable than having the most features. Their 65% direct traffic is a testament to product stickiness that most startups would kill for.
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Social Media Management Tool for Teams and Agencies | HeyOrca
Social media management for teams. Create, collaborate, and build community in one place – loved by 40,000+ social media managers and their clients.
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About heyorca.com
Social media management for teams. Create, collaborate, and build community in one place – loved by 40,000+ social media managers and their clients.
Company Overview
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Technology Stack
heyorca.com uses 26 technologies across their website including Wistia, Font Awesome, HSTS, and more.
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Traffic & Audience
heyorca.com receives approximately 211.9K monthly visitors and ranks #205,387 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 3:12 on the site.
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