In the shadow of New York City, a 5-person team is building a $700k gourmet food empire. OrsiniFood isn't a tech startup—it's a 90s-era brick-and-mortar operation that happens to exist online, proving that old-school Italian importers can thrive in the digital age without changing their core identity.

"They're not building a tech company—they're a family business that happens to have a website, and that's exactly why it works."

• WordPress + Bootstrap stack indicates a DIY approach, not outsourced development
• No social profiles detected—relying purely on direct relationships and word-of-mouth
• Top keywords include 'frangiulia' and 'frangiulia import'—niche products with dedicated import channels
• 973-304-0100 phone number suggests New Jersey physical presence, not just dropshipping

What's fascinating is their tech stack: WordPress with Bootstrap, jQuery, and core-js. This is the digital equivalent of a family recipe passed down through generations—functional, reliable, and completely untouched by modern SaaS trends. They're not chasing conversion rate optimization or growth hacking; they're answering phones and shipping Italian goods. In an era of over-engineered e-commerce platforms, this simplicity is almost radical.