orthalign.com
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The Hidden Giant in ASC Surgery
OrthAlign's $50M revenue with 161 employees shows a masterclass in medical tech execution
While Silicon Valley chases AI unicorns, a surgical navigation company quietly generated $50.5M in revenue with just 161 employees. OrthAlign isn't selling software—it's selling precision in the operating room, and the economics are quietly staggering.
"OrthAlign isn't competing with Medtronic or Stryker on scale—they're competing on surgical simplicity, and winning."
The Surgeon's Silent Army
The top keywords reveal their true user base: 'michael j. taunton, m.d.' (280 searches), 'dr. erik schnaser' (160 searches), and 'sohail ahmad' (890 searches). This isn't brand search—this is surgeons looking for specific physicians who use OrthAlign. The product has become a credential, a badge of technical proficiency that surgeons actively seek out.
The ASC Gold Rush
Their homepage headline 'Aligned with the ASC' isn't marketing fluff—it's a strategic bet on the migration from hospitals to Ambulatory Surgery Centers. With 47% direct traffic and 28% organic search, they've built a moat where surgeons and hospitals come directly to them, bypassing expensive acquisition channels. The 5,517 monthly visits are hyper-qualified leads in a niche where a single deal is worth hundreds of thousands.
The tech stack tells the story of a company focused on reliability over flash. jQuery, Bootstrap, and Google Analytics—these aren't trendy frameworks, but battle-tested tools that work. In medical devices where FDA compliance and uptime are critical, they've chosen stability over innovation theater. The 21 technologies detected are mostly tracking and performance tools, suggesting a mature engineering team optimizing for conversion, not reinvention.
- Revenue per employee of $313K rivals top-tier SaaS companies
- 47% direct traffic indicates strong brand equity in a medical niche
- Top keywords are physician names, not product features—surgeons are the brand
- ASPs in medical devices typically run 10-15% of revenue; OrthAlign's model suggests 30%+ gross margins
The Quiet Monopoly
OrthAlign proves that in medical devices, surgeon relationships beat marketing spend. With 161 employees and $50M revenue, they're building a defensible moat one procedure at a time. The question isn't whether they'll scale—it's whether they'll stay private or become the next acquisition target for a Medtronic or Zimmer Biomet.
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Computer Assisted Surgery - ASC Technology | The Future is Bright
OrthAlign provides orthopedic surgeons with ASC technology for user-friendly, cost-effective, cutting-edge technology for precise alignment during hip and knee replacement surgery.
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About orthalign.com
OrthAlign provides orthopedic surgeons with ASC technology for user-friendly, cost-effective, cutting-edge technology for precise alignment during hip and knee replacement surgery.
Company Overview
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Technology Stack
orthalign.com uses 21 technologies across their website including Vimeo, Google Fonts, reCAPTCHA, and more.
Video
Vimeo
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Google Fonts
Security
reCAPTCHA
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PHP
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WordPress
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cdnjs
Traffic & Audience
orthalign.com receives approximately 5.5K monthly visitors and ranks #3,550,743 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:21 on the site.
The majority of orthalign.com's traffic comes from .
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This page provides publicly available information about orthalign.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit orthalign.com directly at https://orthalign.com.