In the fragmented world of healthcare, OrthoVirginia isn't just another clinic—it's a $466.5M juggernaut consolidating Virginia's orthopedic landscape. While most practices struggle with digital adoption, this 1,234-person organization is leveraging tech to own the patient journey from first click to recovery.

"They aren't just treating injuries—they're engineering a scalable, tech-enabled orthopedic empire that dominates the Mid-Atlantic market."

The 'what hurts' headline is a masterclass in patient-centric messaging. It's not about their credentials—it's about your pain. This psychological framing, combined with a robust blog and content strategy, positions them as problem-solvers, not just providers. Their social presence across Twitter, YouTube, Facebook, and Instagram creates multiple touchpoints for different demographics, from athletes to seniors.

• Massive scale advantage: 1,234 employees creates operational leverage
• Tech-enabled efficiency: MyChart integration streamlines patient management
• Multi-channel marketing: Active across 5+ social platforms
• Content-first strategy: Blog drives organic search and establishes authority
• Regional dominance: Virginia-focused model reduces competition