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otrium.com
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otrium.com

20 technologies
VerifiedGrowingVisit234.6K/mo$34M21320 Tech23 Leads
Deep Dive

Otrium: The Data-Driven Off-Price Revolution

How 213 employees built a $34M fashion empire by digitizing the outlet mall

While traditional retailers drown in excess inventory, Otrium has engineered a precision platform that turns deadstock into a $34M revenue stream. This isn't just a fashion site—it's a data-driven liquidation engine for premium brands.

234K
monthly visits
$34M
annual revenue
45%
direct traffic
213
employees

"Otrium proves that in fashion, the real moat isn't inventory—it's the algorithm that matches surplus to demand."

The Silent 45% Army

With 45% direct traffic, Otrium has built a cult following that types their URL directly. This isn't accidental discovery—it's brand loyalty forged through consistent value delivery. While competitors fight for Google's attention, Otrium's repeat customers bypass search entirely, creating a defensible growth flywheel.

The Off-Price Tech Stack

Swiper, Bootstrap, Vite, and Ant Design power Otrium's platform. Their tech stack prioritizes speed and conversion over flashy innovation. The 592,992 backlinks and 234K monthly visits validate a content strategy that treats SEO as a brand-building exercise, not a traffic hack. The 41% organic traffic share suggests they're winning long-tail searches for specific items, not just brand keywords.

The top keyword 'otrium' commands 32,800 monthly searches—a massive brand awareness signal. But the real story lives in the long tail: 'otrium woman brown coat' (180 searches), 'otrium posao' (190 searches), and 'otrium clothing' (220 searches). These aren't browsers; they're buyers with intent. The platform converts curiosity into commerce through curated discovery.

  • 3.6/5 Trustpilot rating from 8,272 reviews suggests operational friction, but the volume proves massive engagement
  • Top 5 traffic countries remain undefined, signaling either privacy-focused analytics or a fragmented international footprint
  • The 75% discount promise creates a high-velocity, low-margin model that demands ruthless inventory management
They DON'T own inventory
They DO liquidate for premium brands
They DON'T chase viral fashion trends
They DO build direct customer relationships
They DON'T rely on paid ads (only 41% organic)
They DO scale through data, not discounts

The Fashion Industry's Dark Inventory Problem Is Their Opportunity

With 213 employees and $34M in revenue, Otrium proves that the most profitable fashion business model isn't about creating demand—it's about matching it to existing supply with surgical precision.

What tech stack does Otrium use?

34 detected
Security1
Error Tracking1
Programming Languages1
Cloud & Hosting1
Reviews1
E-commerce & Payments1
Performance1
Web Standards1
Build Tools1
UI Libraries1
CSS Frameworks1
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics14
G
Google Analytics
G
Google Tag Manager
H
Hotjar
G
Google Tag Manager
S
Segment
H
Hotjar
M
Microsoft Ads (Bing)
J
jsDelivr
G
Google Tag Manager
H
Hotjar
F
Facebook
G
Google AdSense
G
Google Analytics
N
New Relic

How much traffic does Otrium get?

Traffic & Engagement

215.7K
Monthly Visits
-1.8%
2.6
Pages/Visit
7:05
Avg. Duration
73%
Bounce Rate
Monthly Traffic Trend-32%
317.3K
Oct 2025
Oct
219.5K
Nov 2025
Nov
215.7K
Dec 2025
Dec

Rankings

#171,364
Global Rank
#9,833
Netherlands Rank
Retail
Category

Backlinks & Authority

593.0K
Backlinks
1.3K
Ref. Domains
33
Authority Score
Low
Penalty Risk
Backlinks Trend-63%
1.6M
Jul 2025
Jul
1.4M
Aug 2025
Aug
583.1K
Sep 2025
Sep
591.9K
Oct 2025
Oct
596.1K
Nov 2025
Nov
593.0K
Dec 2025
Dec

Search Traffic

Organic
10.8K
Paid
780

Top Organic Keywords

#2otrium
60,500 vol37.5%
#1otrium suitsupply
260 vol1.5%
#1designer outlet stores online
170 vol1.0%
#2online factory outlets
320 vol1.0%
#1suitsupply otrium
140 vol0.8%

Where is Otrium's audience located?

🇳🇱Netherlands31.1%
🇺🇸United States13.6%
🇩🇪Germany13.4%
🇬🇧United Kingdom5.5%
🇵🇹Portugal5.3%

Device Distribution

Desktop29.5%
Mobile70.5%

What keywords does Otrium rank for?

5 keywords
1otrium32.8K vol$0.30
2otrium woman brown coat180 vol
3otrium posao190 vol
4džíny dsquared240 vol
5otrium clothing220 vol

How is Otrium's SEO?

Meta Tags

title31 chars

Otrium | Online Designer Outlet

description144 chars

Explore all the fashion for women at Otrium. Shop high-quality clothing, shoes, and accessories from well-known brands with discounts up to 75%!

languageEN

Schema Types

Organization

Who works at Otrium?

Loading leads...

What do customers think of Otrium?

Otrium

Otrium

3.6
8,272 reviews
✓ Claimed

Categories

Clothing Store#undefinedChildren's Clothing Store#undefinedOutlet Mall#undefinedHaute Couture Fashion House#undefinedWomen's Clothing Store#undefinedMen's Clothing Store#undefined

Activity & Engagement

Reply Rate
94.23076923076923%
Avg. Reply Time
3.0 days
Claimed Date
10/30/2020

Contact Information

Address:
Danzigerkade 16A
Amsterdam, NL

Reviews (20)

Filter by rating:
Daisuki Neko
1/7/2026
🇬🇧 United Kingdom6 reviewsOrganicUnverified
Experience date: 1/7/2026
Recommended

Bought a sweatshirt, very happy with it

Carmen
12/14/2025
🇫🇷 France10 reviewsOrganicUnverified
Experience date: 12/13/2025
I am very satisfyied with Otrium.

I am very satisfyied with Otrium. I did shop a Vixen Marciano Guess dress, leather efect, and in addition the shippnent wich was very fast, the dress like a red carpet dress¡ The quality is EXCELLENT. It fits PERFECT. I will shop more things to them. Customer care very fast and good. Thank you very much

Claudia Fridholm
11/26/2025
🇸🇪 Sweden3 reviewsInvitationLinkApiVerified
Experience date: 11/10/2025
Great prices and fast Delivery

Great prices and fast Delivery

customer
12/14/2025
🇨🇭 Switzerland2 reviewsInvitationLinkApiVerified
Experience date: 11/28/2025
I live and buy from Switzerland and let…

I live and buy from Switzerland and let the clothes deliver in Belgium to family. It would be nice if i could order and you could send to Switzerland. I can only buy something if i come to Belgium for holidays. Best regards

Marianne Kranendonk
12/2/2025
🇫🇷 France1 reviewsInvitationLinkApiVerified
Experience date: 11/8/2025
Very good service

Very good service, good products, reliable!

Frequently Asked Questions about Otrium

What is Otrium's Revenue?
Otrium generates approximately $34M in annual revenue. With 213 employees, that's $159,500 per employee.
What does Otrium do?
Explore all the fashion for women at Otrium. Shop high-quality clothing, shoes, and accessories from well-known brands with discounts up to 75%!
How fast is Otrium growing?
Otrium has declined by 1.8% in the last 6 months according to traffic data. employee count has changed by -21% year over year.
How do people interact with Otrium?
When visiting Otrium, visitors view an average of 2.6 pages per visit, and spend around 7:05 on the site, and the bounce rate is 72.8%.
How do people find Otrium?
204.1K people (95%) visit Otrium directly. 10.8K (5%) find them through organic search. 780 (0%) come through paid advertising.
Who uses Otrium?
Otrium's top market is Netherlands with 67.1K visitors (31.1%). United States is 2nd with 29.2K (13.6%). Germany is 3rd with 28.9K (13.4%).
What technologies does Otrium use?
Otrium uses 20 technologies across their website including Security, Error Tracking, Programming Languages. Key technologies include HSTS, Sentry, PHP.
Who are Otrium's competitors?
Otrium's main competitors include House of Talents NL, Quantum_Inc, OrangeValley, hiperio systems, Circular IT group. These companies operate in similar markets and compete for the same customer base.
What do customers think of Otrium?
Otrium has a Trustpilot score of 3.6 out of 5 (3 stars) based on 8,272 customer reviews.

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How to contact Otrium?

Social Profiles

What are Otrium's key pages?

Export otrium.com Data

Download the complete tech stack, analytics, leads, and company data for otrium.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About otrium.com

Explore all the fashion for women at Otrium. Shop high-quality clothing, shoes, and accessories from well-known brands with discounts up to 75%!

Company Overview

otrium.com
Website
lifestyle
Industry
#146,782
Global Rank
234.6K
Monthly Visitors
20
Technologies
23+
Employees

otrium.com Social Media

Contact otrium.com

Technology Stack

otrium.com uses 20 technologies across their website including HSTS, Sentry, PHP, and more.

Security

HSTS

Error Tracking

Sentry

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Advertising

DoubleClick Floodlight, Microsoft Ads

Traffic & Audience

234.6K
Monthly Visits
45%
Bounce Rate
4.6
Pages/Visit
1:57
Avg. Duration

otrium.com receives approximately 234.6K monthly visitors and ranks #146,782 globally. The website has a bounce rate of 45% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 1:57 on the site.

The majority of otrium.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is otrium.com?
Explore all the fashion for women at Otrium. Shop high-quality clothing, shoes, and accessories from well-known brands with discounts up to 75%!
What technologies does otrium.com use?
otrium.com uses 20 technologies including HSTS, Sentry, and 14 more. View the full tech stack analysis above.
What are otrium.com's social media accounts?
otrium.com is active on tiktok, instagram. You can find links to all their social media profiles in the social section above.
Is otrium.com hiring?
Check otrium.com's careers page for current job openings and opportunities. The company has 23+ known employees.
How popular is otrium.com?
otrium.com receives approximately 234.6K monthly visitors and ranks #146,782 globally. Traffic is growing by 23.6% month-over-month.

Related Searches

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This page provides publicly available information about otrium.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit otrium.com directly at https://otrium.com.