9:41
otter.ai
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otter.ai

21 technologies
VerifiedVisit6.2M/mo$37M23521 Tech25 Leads
Deep Dive

Otter.ai: The AI Note-Taker That Quietly Owns the Meeting

With 6.2M monthly visits and a $36M revenue run rate, Otter is the silent giant of AI productivity. Here's how they won.

While everyone chases the latest LLM hype, Otter.ai has been quietly building a $36.6M revenue machine by solving a universal, boring pain point: meeting notes. With 235 employees and 6.2 million monthly visitors, they aren't just an AI tool—they are the default operating system for corporate conversation.

6.24M
Monthly Visits
72%
Direct Traffic
$36.6M
Annual Revenue
235
Employees

"Otter's 72% direct traffic rate is a moat that most SaaS startups can only dream of—it means users aren't searching for a solution; they are searching for Otter."

The Enterprise Trojan Horse

Otter's dominance isn't in the startup world; it's in the boardroom. With a tech stack that includes jQuery and Bootstrap (legacy, stable, enterprise-ready), they prioritize reliability over bleeding-edge frameworks. Their traffic distribution suggests heavy B2B adoption, where the 'undefined' top country likely represents aggregated US corporate traffic. They don't need viral marketing loops because they have become the mandated tool for thousands of internal teams.

The SEO & Brand Moat

The search volume for 'Otter AI' (257K/mo) and simply 'Otter' (219K/mo) indicates a brand that has transcended its category. While competitors like Fireflies or Fathom fight for feature comparisons, Otter owns the generic term. This is a masterclass in brand equity: they have turned a generic animal name into a verb for transcription.

The company's funding ($63M) is modest compared to AI startups raising hundreds of millions, yet their revenue efficiency is high. Founded by Sam Liang and Yun Fu, Otter didn't pivot to AI; they were built on it. While the market was obsessed with chatbots, Otter focused on the multimodal reality of human speech—capturing nuance, speaker ID, and action items in real-time.

  • The 'Direct Traffic' Dominance: 72% of traffic is direct, signaling a sticky, daily-use habit rather than a curiosity click.
  • The Trustpilot Ceiling: A 3.4/5 rating on 527 reviews suggests a utilitarian product—users tolerate friction because the ROI (never taking notes again) is worth it.
  • The Legacy Stack Paradox: Despite being an AI darling, their stack (jQuery, Bootstrap) reveals a focus on backward compatibility and broad browser support over modern developer aesthetics.
Doesn't offer generative AI creation from scratch
Best-in-class real-time transcription accuracy
Interface feels dated compared to modern 'glassmorphism' startups
Seamless integration with Zoom/Teams (the 'where work happens')
Pricing can scale aggressively for enterprise teams
Action item extraction that actually drives workflow

The Unsexy Unicorn

Otter.ai proves that in the AI race, the most valuable company isn't the one building the model—it's the one owning the data layer of human communication.

What tech stack does Otter use?

33 detected
Privacy & Consent1
Advertising1
Customer Support2
Performance1
Web Standards1
Build Tools1
UI Libraries2
JavaScript Libraries3
Tracking & Analytics12
G
Google Analytics
G
Google Tag Manager
M
Microsoft Ads (Bing)
D
Drift
J
jsDelivr
G
Google Tag Manager
A
Amplitude
A
Amazon CloudFront
G
Google Analytics
G
Google DoubleClick
B
Bing
D
Drift

How much traffic does Otter get?

Traffic & Engagement

5.8M
Monthly Visits
-9.6%
5.2
Pages/Visit
11:52
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend-29%
8.1M
Oct 2025
Oct
6.4M
Nov 2025
Nov
5.8M
Dec 2025
Dec

Rankings

#10,094
Global Rank
#3,672
United States Rank
Computer Software and Development
Category

Backlinks & Authority

467.0K
Backlinks
30.6K
Ref. Domains
63
Authority Score
Low
Penalty Risk
Backlinks Trend-57%
1.1M
Jul 2025
Jul
709.1K
Aug 2025
Aug
479.8K
Sep 2025
Sep
494.8K
Oct 2025
Oct
503.7K
Nov 2025
Nov
467.0K
Dec 2025
Dec

Search Traffic

Organic
768.7K
Paid
35.0K

Top Organic Keywords

#1otter ai
135,000 vol36.2%
#3otter
201,000 vol5.5%
#1otterai
18,100 vol4.9%
#1otter.ai
14,800 vol4.0%

Where is Otter's audience located?

🇺🇸United States56.3%
🇬🇧United Kingdom8.4%
🇮🇳India6.6%
🇨🇦Canada3.8%
🇦🇺Australia2.4%

Device Distribution

Desktop81.1%
Mobile18.9%

What keywords does Otter rank for?

5 keywords
1otter ai257.4K vol$1.53
2otter219.3K vol$0.70
3otter.ai36.3K vol
4otterai24.2K vol$1.67
5otter ai login6.7K vol$0.73

How is Otter's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/618e9316785b3582a5178502/67dd5a945aeed07e329d4e10_og-image-otter-optim.jpg

Meta Tags

title59 chars

Otter Meeting Agent - AI Notetaker, Transcription, Insights

description116 chars

Otter AI Meeting Agent supports real-time transcription, live chat, automated summaries, insights, and action items.

languageEN

H1 Tags

h1Turn conversations into transcripts

What is Otter's revenue?

$37M
Annual Revenue
235
56%
Employees
$156K
Revenue/Employee
$63M
Total Funding
Los Altos, United States
Headquarters

Who works at Otter?

Loading leads...

What do customers think of Otter?

otter.ai

otter.ai

3.4
527 reviews
✓ Claimed

Categories

Software Company#undefined

Activity & Engagement

Reply Rate
1.36986301369863%
Avg. Reply Time
30.0 days
Claimed Date
12/18/2023

Contact Information

Address:
US

Reviews (20)

Filter by rating:
Ashley Opp
9/30/2025
🇺🇸 United States9 reviewsOrganicUnverified
Experience date: 9/30/2025
Faith Restored in Customer Support

Today I had the pleasure of working with Junior Torres from the OtterAI customer service team, and he completely restored my faith in what customer support can be. Not only did he resolve my issue the very same day, but he did so with a level of warmth and professionalism that went far beyond what I expected from a tech company. I was truly impressed by the experience and will continue to use OtterAI with confidence and recommend it to friends without hesitation.

Dan Twing
12/29/2025
🇺🇸 United States9 reviewsOrganicUnverified
Experience date: 12/29/2025
Bad software...I removed the…

Bad software...I removed the integration to outlook but otter keeps showing up. They have a mobile app and web settings and you have to change both? Who architects software like that? Single source of truth not configuration setting in multiple places. Then they remove the Delete Account function! Terrible company. Software works, but constantly run out of minutes.

at least 4 characters long
10/8/2025
🇬🇧 United Kingdom7 reviewsOrganicUnverified
Experience date: 10/8/2025
Creepy service which does all it can to…

Creepy service which does all it can to remain active even when you turn it off.

👍 1
Aleksandra Ovalle
9/29/2025
🇳🇿 New Zealand1 reviewsOrganicUnverified
Experience date: 8/7/2025
Too many issues

Too many issues, very hard to contact support, my workmate's notetaker was entering all the meetings and I had no control over this, I couldn't access an invoice for my payment, support was hard to contact, no identification of speakers, the list was long.

👍 1
Christopher Brooks
1/20/2026
🇬🇧 United Kingdom11 reviewsOrganicUnverified
Experience date: 1/20/2026
Very disappointing

I am very disappointed by Otter ai. I signed up for the free trial, which of course entails adding a payment method. I believed this meant I could record a meeting fully, which wasnt the case. Not that it mattered, because the brief transcript it managed was incomprehensible, as was the audio recording. Its much better using a voice recorder on a mobile phone.

Frequently Asked Questions about Otter

What is Otter's Revenue?
Otter generates approximately $37M in annual revenue. With 235 employees, that's $155,875 per employee. The company has raised $63M in total funding.
What does Otter do?
Otter AI Meeting Agent supports real-time transcription, live chat, automated summaries, insights, and action items.
How fast is Otter growing?
Otter has declined by 9.6% in the last 6 months according to traffic data. employee count has changed by 56% year over year.
How do people interact with Otter?
When visiting Otter, visitors view an average of 5.2 pages per visit, and spend around 11:52 on the site, and the bounce rate is 46.9%.
How do people find Otter?
5.0M people (86%) visit Otter directly. 768.7K (13%) find them through organic search. 35.0K (1%) come through paid advertising.
Who uses Otter?
Otter's top market is United States with 3.3M visitors (56.3%). United Kingdom is 2nd with 485.3K (8.4%). India is 3rd with 381.2K (6.6%).
What technologies does Otter use?
Otter uses 21 technologies across their website including CMS, CDN, Cloud & Hosting. Key technologies include Webflow, jsDelivr, AWS CloudFront, Cloudflare.
Who are Otter's competitors?
Otter's main competitors include Descript, Trint, Gong. These companies operate in similar markets and compete for the same customer base.
What do customers think of Otter?
Otter has a Trustpilot score of 3.4 out of 5 (3 stars) based on 527 customer reviews.

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About otter.ai

Otter AI Meeting Agent supports real-time transcription, live chat, automated summaries, insights, and action items.

Company Overview

otter.ai
Website
computers_electronics_and_technology
Industry
#8,121
Global Rank
6.2M
Monthly Visitors
21
Technologies
25+
Employees

Contact otter.ai

Technology Stack

otter.ai uses 21 technologies across their website including Webflow, jsDelivr, AWS CloudFront, Cloudflare, and more.

CMS

Webflow

CDN

jsDelivr

Cloud & Hosting

AWS CloudFront, Cloudflare

Privacy & Consent

OneTrust

Advertising

Microsoft Ads

Customer Support

Drift, Zendesk

Traffic & Audience

6.2M
Monthly Visits
32%
Bounce Rate
5.1
Pages/Visit
4:22
Avg. Duration

otter.ai receives approximately 6.2M monthly visitors and ranks #8,121 globally. The website has a bounce rate of 32% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 4:22 on the site.

The majority of otter.ai's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is otter.ai?
Otter AI Meeting Agent supports real-time transcription, live chat, automated summaries, insights, and action items.
How much does otter.ai cost?
You can view otter.ai's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does otter.ai use?
otter.ai uses 21 technologies including Webflow, jsDelivr, and 15 more. View the full tech stack analysis above.
What are otter.ai's social media accounts?
otter.ai is active on twitter, youtube, linkedin. You can find links to all their social media profiles in the social section above.
Is otter.ai hiring?
Check otter.ai's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is otter.ai?
otter.ai receives approximately 6.2M monthly visitors and ranks #8,121 globally. Traffic is declining by 7.1% month-over-month.

Related Searches

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This page provides publicly available information about otter.ai. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit otter.ai directly at https://otter.ai.