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Otter.ai: The AI Note-Taker That Quietly Owns the Meeting
With 6.2M monthly visits and a $36M revenue run rate, Otter is the silent giant of AI productivity. Here's how they won.
While everyone chases the latest LLM hype, Otter.ai has been quietly building a $36.6M revenue machine by solving a universal, boring pain point: meeting notes. With 235 employees and 6.2 million monthly visitors, they aren't just an AI tool—they are the default operating system for corporate conversation.
"Otter's 72% direct traffic rate is a moat that most SaaS startups can only dream of—it means users aren't searching for a solution; they are searching for Otter."
The Enterprise Trojan Horse
Otter's dominance isn't in the startup world; it's in the boardroom. With a tech stack that includes jQuery and Bootstrap (legacy, stable, enterprise-ready), they prioritize reliability over bleeding-edge frameworks. Their traffic distribution suggests heavy B2B adoption, where the 'undefined' top country likely represents aggregated US corporate traffic. They don't need viral marketing loops because they have become the mandated tool for thousands of internal teams.
The SEO & Brand Moat
The search volume for 'Otter AI' (257K/mo) and simply 'Otter' (219K/mo) indicates a brand that has transcended its category. While competitors like Fireflies or Fathom fight for feature comparisons, Otter owns the generic term. This is a masterclass in brand equity: they have turned a generic animal name into a verb for transcription.
The company's funding ($63M) is modest compared to AI startups raising hundreds of millions, yet their revenue efficiency is high. Founded by Sam Liang and Yun Fu, Otter didn't pivot to AI; they were built on it. While the market was obsessed with chatbots, Otter focused on the multimodal reality of human speech—capturing nuance, speaker ID, and action items in real-time.
- The 'Direct Traffic' Dominance: 72% of traffic is direct, signaling a sticky, daily-use habit rather than a curiosity click.
- The Trustpilot Ceiling: A 3.4/5 rating on 527 reviews suggests a utilitarian product—users tolerate friction because the ROI (never taking notes again) is worth it.
- The Legacy Stack Paradox: Despite being an AI darling, their stack (jQuery, Bootstrap) reveals a focus on backward compatibility and broad browser support over modern developer aesthetics.
The Unsexy Unicorn
Otter.ai proves that in the AI race, the most valuable company isn't the one building the model—it's the one owning the data layer of human communication.
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Otter Meeting Agent - AI Notetaker, Transcription, Insights
Otter AI Meeting Agent supports real-time transcription, live chat, automated summaries, insights, and action items.
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otter.ai
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Reviews (20)
Faith Restored in Customer Support
Today I had the pleasure of working with Junior Torres from the OtterAI customer service team, and he completely restored my faith in what customer support can be. Not only did he resolve my issue the very same day, but he did so with a level of warmth and professionalism that went far beyond what I expected from a tech company. I was truly impressed by the experience and will continue to use OtterAI with confidence and recommend it to friends without hesitation.
Bad software...I removed the…
Bad software...I removed the integration to outlook but otter keeps showing up. They have a mobile app and web settings and you have to change both? Who architects software like that? Single source of truth not configuration setting in multiple places. Then they remove the Delete Account function! Terrible company. Software works, but constantly run out of minutes.
Creepy service which does all it can to…
Creepy service which does all it can to remain active even when you turn it off.
Too many issues
Too many issues, very hard to contact support, my workmate's notetaker was entering all the meetings and I had no control over this, I couldn't access an invoice for my payment, support was hard to contact, no identification of speakers, the list was long.
Very disappointing
I am very disappointed by Otter ai. I signed up for the free trial, which of course entails adding a payment method. I believed this meant I could record a meeting fully, which wasnt the case. Not that it mattered, because the brief transcript it managed was incomprehensible, as was the audio recording. Its much better using a voice recorder on a mobile phone.
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About otter.ai
Otter AI Meeting Agent supports real-time transcription, live chat, automated summaries, insights, and action items.
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otter.ai uses 21 technologies across their website including Webflow, jsDelivr, AWS CloudFront, Cloudflare, and more.
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Webflow
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jsDelivr
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AWS CloudFront, Cloudflare
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OneTrust
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Microsoft Ads
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Drift, Zendesk
Traffic & Audience
otter.ai receives approximately 6.2M monthly visitors and ranks #8,121 globally. The website has a bounce rate of 32% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 4:22 on the site.
The majority of otter.ai's traffic comes from undefined, undefined, .
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This page provides publicly available information about otter.ai. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit otter.ai directly at https://otter.ai.