outfieldapp.com
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Outfield: Gamifying Sales in a Crowded Market
A niche SaaS player betting big on behavioral economics to drive revenue
In a CRM market dominated by giants like Salesforce and HubSpot, Outfield is playing a different game entirely—literally. By turning sales targets into a competitive sport, this 27-person team is betting that gamification, not just data entry, is what actually moves the needle on revenue.
"They aren't trying to beat Salesforce at features—they're winning by making sales fun again."
The Psychology of the Hustle
Outfield’s core insight is that salespeople are inherently competitive. While traditional CRMs focus on data hygiene, Outfield transforms routine tasks into leaderboard battles. With only 27 employees and $2.7M in revenue, they’ve found a sustainable niche: mid-sized teams where the culture is agile enough to embrace a 'sales-as-a-sport' mentality. The 58% direct traffic share suggests a loyal, returning user base—likely sales managers who live in the platform daily.
Traffic & SEO Reality Check
With just 5,978 monthly visits and a global rank of #2.6M, Outfield is not a traffic giant. However, the 26% organic search share reveals a focused discovery strategy. The keyword data is telling: 'lightfield crm' (2,480 volume) and 'outfield' (2,610 volume) show strong brand recall, while 'outfield canabis' (190 volume) hints at either a typo-driven niche or a specific vertical targeting. The real story here isn't scale; it's intent. These aren't casual browsers; they're specific buyers looking for a sales performance solution.
The tech stack is lean and modern—Tailwind CSS, Bootstrap, and jQuery for the frontend, with a heavy emphasis on tracking (Google Analytics, LinkedIn Insight Tag, Facebook Pixel). This suggests a company optimized for conversion rather than raw performance. The presence of Zendesk indicates a strong focus on support and onboarding, which is critical for a product that requires cultural adoption within a sales team.
- Niche Dominance: They aren't fighting for the Fortune 500; they own the agile mid-market.
- Behavioral Economics: The product is built on dopamine loops, not just database management.
- High Intent, Low Volume: Their traffic is small but highly qualified, reducing CAC.
- Leadership Stability: The core team (Rolling, Steele, Perlberg) has tenure, suggesting product-market fit.
The Verdict: A Specialist in a Generalist World
Outfield proves that in SaaS, depth beats breadth. They aren't building a platform; they're building a habit.
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World-Class CRM & Sales Gamification Software - Outfield®
We've transformed sales & CRM into a performance-based experience with our industry leading sales gamification software & apps, making it more rewarding for your team to improve & increase your bottom line
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About outfieldapp.com
We've transformed sales & CRM into a performance-based experience with our industry leading sales gamification software & apps, making it more rewarding for your team to improve & increase your bottom line
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Technology Stack
outfieldapp.com uses 19 technologies across their website including Font Awesome, reCAPTCHA, Ruby on Rails, and more.
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Font Awesome
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reCAPTCHA
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Ruby on Rails
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Ghost
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Amazon S3, AWS CloudFront, Cloudflare
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Traffic & Audience
outfieldapp.com receives approximately 6.0K monthly visitors and ranks #2,653,708 globally. The website has a bounce rate of 37% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 1:15 on the site.
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