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Overdose: The $110M Ecommerce Powerhouse You've Never Heard Of
A 389-person digital commerce agency quietly dominating the enterprise Shopify space
While most digital agencies fight for scraps, one firm has quietly built a $110M revenue engine serving global brands. Overdose isn't just another Shopify partner—they're a full-stack digital commerce operation that treats ecommerce as a core business function, not a side project.
"Overdose proves that in digital commerce, scale beats specialization—when you control the entire stack, you own the outcome."
The Enterprise-First Playbook
With 389 employees generating $110M in revenue, Overdose achieves $283K revenue per employee—remarkable for a services business. This isn't a boutique agency; it's a scaled operation with dedicated teams across strategy, tech, and marketing. Their leadership bench (Jenny Mesdag, Simon Forrest, Jeremy Johnston) signals serious enterprise credibility, not just tactical execution.
The Traffic Paradox
Here's the counterintuitive data: a $110M company only gets 13,386 monthly visits. This reveals their true model—Overdose doesn't rely on inbound marketing. Their 41% organic traffic (driven by branded searches like 'overdose digital' and 'overdose shopify') suggests they win through referrals, partnerships, and direct enterprise relationships, not SEO content farms. The 36% direct traffic confirms strong brand recognition among decision-makers.
The tech stack tells the story of execution capability: jQuery, Swiper, Tailwind CSS, Bootstrap, and Shopify-specific tooling. This isn't a creative agency playing with code—it's a technical operation built for performance. The presence of Google Analytics, Tag Manager, and Facebook Pixel shows they're serious about measurement, while LinkedIn Insight Tag reveals B2B lead tracking sophistication.
- Revenue per employee ($283K) outpaces most digital agencies by 40%
- Traffic profile suggests 80%+ comes from referrals and direct enterprise sales
- Shopify specialization ('overdose shopify' keyword) indicates platform dominance
- Global footprint with undefined countries accounting for 69% of traffic share
The Silent Giant of Digital Commerce
Overdose proves that in B2B services, revenue scale doesn't require digital visibility—it requires execution excellence and enterprise relationships. For founders, this is the blueprint: build the capability first, let the revenue follow, and ignore vanity metrics. For investors, it's a reminder that the most valuable B2B companies often fly under the radar until they're already dominant.
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Ecommerce Marketing Agency | Digital Commerce Consulting
A digital commerce agency offering ecommerce digital marketing, strategic consulting, and end-to-end digital commerce capabilities for brands.
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About overdose.digital
A digital commerce agency offering ecommerce digital marketing, strategic consulting, and end-to-end digital commerce capabilities for brands.
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overdose.digital uses 23 technologies across their website including HSTS, Cloudflare Turnstile, Webflow, jsDelivr, and more.
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overdose.digital receives approximately 13.4K monthly visitors and ranks #1,890,749 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:06 on the site.
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