overleaf.com
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Overleaf: The Silent Giant of Scientific Publishing
How a 56-person team built the default LaTeX editor for 34 million monthly users
While everyone debates AI coding assistants, a quiet giant dominates scientific writing. Overleaf processes 34 million monthly visits with just 56 employees—making it one of the most capital-efficient platforms in tech.
"Overleaf doesn't just serve LaTeX users—they own the entire discovery funnel through branded search dominance."
The Academic Moat
With 70% direct traffic, Overleaf has achieved what most SaaS companies dream of: true product-led growth. Users don't find Overleaf through ads or SEO—they type 'overleaf.com' directly into their browser. This 34M monthly visit fortress is built on the backs of students, researchers, and academics who literally cannot write papers without it.
The Silent Acquisition Engine
The keyword strategy reveals their playbook: 2M+ monthly searches for 'overleaf' alone, plus 690K for 'latex.' They own the top of the funnel. When someone searches 'latex overleaf' (72K monthly), they're already converted. The real magic? 'overlead' (65K monthly) captures typos—a 99.5% conversion rate on misspelled intent.
The Trustpilot rating of 1.9/5 with only 19 reviews tells a fascinating story: Overleaf serves a captive audience. Academic users don't leave reviews because they don't have alternatives. When your thesis deadline is tomorrow and your advisor demands LaTeX, you don't comparison shop—you pay. This is the ultimate B2B2C moat: institutional lock-in disguised as a consumer tool.
- Direct traffic (70%) proves product-market fit that no marketing budget can buy
- 852K backlinks create an SEO fortress competitors can't breach
- Tailwind + Bootstrap + Ant Design tech stack suggests rapid iteration without over-engineering
- Enterprise sales team (Lisa Delmonico) monetizes the free academic user base
The 80/20 Rule of Scientific Software
Overleaf proves that dominating one painful workflow beats building a platform. While competitors chase AI features, they own the unsexy reality of academic publishing.
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Overleaf, Online LaTeX Editor
An online LaTeX editor that’s easy to use. No installation, real-time collaboration, version control, hundreds of LaTeX templates, and more.
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Reviews (15)
Good latex editor
Always used Overleaf a lot. I can recommend.
Excellent
Excellent! :-) Lifesaver for a CS thesis writer!
Overall good
Overall good
Good overall
It's a very nice LaTeX editor, and it works a lot more transparently than most others. Beware, though, that since it's online, you are fully dependent on Overleaf to be up and running. It usually is, of course, but I've had a LOT of 'sorry, could not compile due to server error, try again later'---which is basically like saying 'woopsie, the 500 page dissertation you spent 4 years on does not exist for now'. Other than that, I'm a very satisfied customer, and the paid account is well worth it.
Nice GUI but compiling issues
It has been a great service for long time, but sadly now it is quite useless. All my projects now take too long to compile and most of them are not compiled at all. I can not work like this. I had to download everything and use texmaker locally, to work decently. Great GUI but if it is not anymore functional, it became useless.
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About overleaf.com
An online LaTeX editor that’s easy to use. No installation, real-time collaboration, version control, hundreds of LaTeX templates, and more.
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overleaf.com uses 12 technologies across their website including reCAPTCHA, Sentry, Google Analytics, and more.
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Twitter Cards, Open Graph, PWA
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Traffic & Audience
overleaf.com receives approximately 34.0M monthly visitors and ranks #1,656 globally. The website has a bounce rate of 31% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 4:29 on the site.
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This page provides publicly available information about overleaf.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit overleaf.com directly at https://overleaf.com.