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Oviva: The European Titan of Weight Management
How a Swiss startup scaled to 800+ employees and $300M+ revenue by blending AI with human coaching.
While US competitors like Noom and Calm are fighting for market share in the mental health space, Oviva has quietly built a European heavyweight in chronic disease management. They aren't just gamifying step counts; they are tackling obesity with a clinical-grade approach that combines AI-driven food tracking with medical therapy.
"Oviva isn't selling a lifestyle app; they are selling a medical intervention wrapped in consumer-grade UX."
The Hybrid Care Model
Oviva’s secret sauce is its hybrid model. Unlike pure-play AI apps, they combine automated nutrition tracking (powered by their proprietary tech stack including PWA capabilities) with access to human nutritionists and doctors. This allows them to address complex conditions like 'viszerale adipositas' (visceral obesity) and PCOS—keywords where they dominate search results—effectively bridging the gap between wellness apps and clinical care.
The Revenue Engine
With $309.6M in revenue and 819 employees, Oviva is operating at a scale most health tech startups only dream of. Their business model likely relies heavily on B2B2C channels—partnering with insurance providers and employers in Europe to cover treatment costs. This insurance-backed model explains their high traffic volume (435K/month) despite being a niche medical service; the barrier to entry for users is financial (insurance pays), not just willpower.
The traffic data reveals a sophisticated SEO strategy. While the brand term 'oviva' drives the bulk of volume (6,250 monthly searches), they capture high-intent, clinical traffic through keywords like 'viszerale adipositas' (320 volume) and 'oviva pcos' (160 volume). This suggests they are targeting patients who have already been diagnosed and are seeking a specific treatment pathway, rather than general weight loss seekers.
- Clinical Focus: Targets specific medical conditions (PCOS, visceral obesity) rather than generic weight loss.
- Insurance-Backed: Likely leverages European insurance reimbursement to lower user friction.
- Tech Stack: Uses a modern, mobile-first stack (PWA, Tailwind, jQuery) optimized for accessibility.
- Social Proof: 6,183 Trustpilot reviews averaging 4.4/5 stars indicates strong patient satisfaction.
The European Moat is Deep
Oviva has successfully productized the clinical pathway for obesity. By securing insurance reimbursements and maintaining high clinical standards, they have built a defensible moat that pure consumer apps cannot easily cross.
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Medical weight loss - covered by the NHS | Sign up with Oviva
Discover Oviva’s weight management app and weight loss medication. Designed to help you make lasting healthy changes. Find out if you’re eligible.
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Reviews (20)
So far really enjoying the experience
So far really enjoying the experience. Logging my meal and fluids, has given me a chance to understand my body more.
I’ve been making better choices when…
I’ve been making better choices when coming to meal times
Thank you for your help Oviva
Thank you for your help Oviva. My health coach was brilliant and helped me every step of the way. Great online training programmes and continued support
Hi Niki, Thank you for your review. We wish you all the best on your Oviva journey! The Oviva Team
The start of help with weight loss
The program (app) is helping/educating me on what I need to know and do to help with my weight loss.
Hi Graeme, Thank you for your review. We wish you all the best on your Oviva journey! The Oviva Team
9 months on the Oviva App.
I found the app to be very useful. Both as a means of recording food intake and activities, and also the feedback from the support staff. The additional information on nutrition, mental health and physical welfare was very informative and enlightening.
Hi Jerry, Thank you for your review. We wish you all the best on your Oviva journey! The Oviva Team
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About oviva.com
Discover Oviva’s weight management app and weight loss medication. Designed to help you make lasting healthy changes. Find out if you’re eligible.
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Technology Stack
oviva.com uses 17 technologies across their website including HSTS, PHP, WordPress, and more.
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oviva.com receives approximately 436.0K monthly visitors and ranks #128,084 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:04 on the site.
The majority of oviva.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about oviva.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit oviva.com directly at https://oviva.com.