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owl.co
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owl.co

17 technologies
VerifiedGrowingVisit14.4K/mo$18M13817 Tech
Deep Dive

Owl.co: The AI Claims Assistant for Enterprise

How a 138-person team is using AI to make insurance claims decisions more precise and fair

In an industry plagued by slow, biased, and error-prone claims processing, Owl.co emerges with a mission to make decisions comprehensive, fair, and precise. But with only 30% of traffic coming from organic search, this AI startup is betting on direct enterprise relationships over viral growth.

138
Employees
$17.9M
Annual Revenue
53%
Direct Traffic
14.4K
Monthly Visits

"The real moat isn't the AI—it's the human-centric design that gets claims adjusters to actually trust the algorithm."

The Enterprise Reality

With $17.9M in revenue and 138 employees, Owl.co sits in the sweet spot between startup agility and enterprise scale. Their 53% direct traffic share reveals a key truth: they're not chasing SEO keywords—they're closing enterprise deals. The top keywords like 'is owl.co in claims and insurance?' show prospects actively researching them, not accidentally finding them.

Growth Trajectory

The numbers tell a story of controlled, enterprise-focused growth. At 14.4K monthly visits with 30% organic, they're not playing the volume game. The 'owl ai insurance' search volume (120/month) suggests they're building brand recognition in a niche where trust matters more than scale. Their tech stack—Tailwind CSS, Vite, Google Ads—shows they're investing in performance and targeted acquisition, not flashy marketing.

What's particularly telling is the leadership team composition. With Sean Merat as CEO and Sam Merat as CTO, there's technical DNA at the core. The VP of People (Shams Albayati) and VP of Strategic Programs (Jodi Scudder) signal a company that's already thinking beyond product-market fit into operational scaling and talent retention—a critical phase for any B2B AI company.

  • Enterprise-first positioning: No free tier, no viral loops—just direct sales to insurance carriers
  • Human-centric AI: The H1 tag emphasizes 'Human-Centric' over 'Automated' or 'Fast', targeting trust and accuracy
  • Niche dominance: Focusing purely on insurance claims rather than broader insurance tech
  • Technical maturity: Using modern stack (Vite, Tailwind) suggests engineering discipline
No viral product-led growth
Strong direct traffic (53%) indicates successful enterprise sales
Limited organic search presence
Clear focus on insurance claims vertical
No public funding announcements
Experienced leadership team with technical co-founders
No Trustpilot reviews or public social proof
Stable revenue ($17.9M) without relying on hype

The Quiet Enterprise Play

Owl.co isn't building a unicorn with flashy metrics—they're building a sustainable B2B business in insurance claims. With $17.9M in revenue and a focused team of 138, they're proving that in enterprise AI, trust and precision beat speed and scale. The real question isn't whether they'll grow—it's whether they'll maintain their human-centric edge as they scale to the next tier of insurance carriers.

What tech stack does Owl use?

30 detected
Security1
Marketing Automation1
Web Standards1
Build Tools1
Frontend Frameworks1
Tracking & Analytics13
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
H
HubSpot
G
Google Tag Manager
H
HubSpot
A
Analytics Service
L
LinkedIn Insight Tag
L
LinkedIn
T
Tracking Pixel
G
Google Analytics
G
Google DoubleClick

How much traffic does Owl get?

Traffic & Engagement

14.4K
Monthly Visits
2.1
Pages/Visit
0:23
Avg. Duration
35%
Bounce Rate
Monthly Traffic Trend+16%
12.4K
Oct 2025
Oct
8.8K
Nov 2025
Nov
14.4K
Dec 2025
Dec

Traffic Sources

Search
30%
Direct
53%
Social
9%
Referrals
7%
Email
0%
Paid
1%

Where is Owl's audience located?

🌍52.6%
🌍28.6%
🌍18.8%

What keywords does Owl rank for?

5 keywords
1insurance expert ai190 vol
2owl starutp140 vol
3owl ai insurance120 vol
4is owl.co in claims and insurance?90 vol
5owl dot co80 vol

How is Owl's SEO?

Open Graph Image

OG Image preview
og:image

https://res.cloudinary.com/ddhqhucuv/image/upload/v1714418011/opengraph_image_aa4695d772.png

Meta Tags

title53 chars

Owl.co | Enterprise AI Solutions for Insurance Claims

description140 chars

Enterprise AI solutions that empower insurance teams to make better claims decisions with knowledge that's comprehensive, fair, and precise.

H1 Tags

h1Human-CentricAI for Insurance Claims

Who works at Owl?

Loading leads...

What do customers think of Owl?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Owl

What is Owl's Revenue?
Owl generates approximately $18M in annual revenue. With 138 employees, that's $130,000 per employee.
What does Owl do?
Enterprise AI solutions that empower insurance teams to make better claims decisions with knowledge that's comprehensive, fair, and precise.
How fast is Owl growing?
Owl employee count has changed by -6% year over year.
What technologies does Owl use?
Owl uses 17 technologies across their website including Media, Security, Cloud & Hosting. Key technologies include Cloudinary, HSTS, Amazon Web Services, Vercel.
Who are Owl's competitors?
Owl's main competitors include Commit, Plastic Bank, Conscious, Blockchain Foundry, Lendesk. These companies operate in similar markets and compete for the same customer base.

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How to contact Owl?

What are Owl's key pages?

Export owl.co Data

Download the complete tech stack, analytics, leads, and company data for owl.co in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About owl.co

Enterprise AI solutions that empower insurance teams to make better claims decisions with knowledge that's comprehensive, fair, and precise.

Company Overview

owl.co
Website
jobs_and_career
Industry
#1,596,925
Global Rank
14.4K
Monthly Visitors
17
Technologies

owl.co Key Pages

Contact owl.co

Technology Stack

owl.co uses 17 technologies across their website including Cloudinary, HSTS, Amazon Web Services, Vercel, and more.

Media

Cloudinary

Security

HSTS

Cloud & Hosting

Amazon Web Services, Vercel

Marketing Automation

HubSpot

Advertising

DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

14.4K
Monthly Visits
35%
Bounce Rate
2.1
Pages/Visit
0:23
Avg. Duration

owl.co receives approximately 14.4K monthly visitors and ranks #1,596,925 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:23 on the site.

The majority of owl.co's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is owl.co?
Enterprise AI solutions that empower insurance teams to make better claims decisions with knowledge that's comprehensive, fair, and precise.
What technologies does owl.co use?
owl.co uses 17 technologies including Cloudinary, HSTS, and 11 more. View the full tech stack analysis above.
Is owl.co hiring?
Check owl.co's careers page for current job openings and opportunities.
How popular is owl.co?
owl.co receives approximately 14.4K monthly visitors and ranks #1,596,925 globally. Traffic is growing by 64.3% month-over-month.

Related Searches

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This page provides publicly available information about owl.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit owl.co directly at https://owl.co.