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Ownest: The NFT Logistics Tracker Nobody Saw Coming
A 23-person French startup quietly building blockchain traceability for enterprise supply chains.
While most Web3 startups chase hype cycles, Ownest is quietly solving a billion-dollar problem: lost accountability in global logistics. They're not building another metaverse game—they're using NFTs to track physical goods with cryptographic certainty.
"Ownest isn't selling NFTs to collectors—they're selling immutable audit trails to logistics companies."
The Enterprise Reality Check
With just 1,253 monthly visits and a global rank of #10.3M, Ownest is clearly in early enterprise sales mode rather than chasing viral growth. Their 37% organic search traffic suggests they're capturing intent from specific buyers searching for 'logo ownest' or 'zebox'—likely enterprise decision-makers vetting vendors. The 23% direct traffic indicates strong brand recall among a small but engaged audience.
The French Fintech Edge
Ownest operates in a sweet spot: French fintech regulation meets enterprise blockchain adoption. With Clément Bergé-Lefranc and Quentin Beauchesne at the helm, they're leveraging France's strong logistics infrastructure (think DHL, CMA CGM) while avoiding the regulatory minefield of US crypto startups. Their revenue-to-employee ratio of $91K suggests they're in the early monetization phase, likely focusing on pilot programs with mid-market logistics firms.
What makes Ownest genuinely interesting is their NFT approach to supply chain visibility. While competitors like VeChain or IBM Food Trust use permissioned blockchains, Ownest leverages public NFT standards. This creates an auditable, transferable proof of custody that works across organizational boundaries—a critical feature when your goods move through 5+ logistics partners.
- Uses NFTs as digital twins for physical goods, creating transferable custody records
- Targets mid-market logistics companies, not Fortune 500 giants
- Built on public blockchain infrastructure (implied by NFT focus) vs. private chains
- Revenue indicates 20-30 enterprise clients at $70K-100K ACV
- French market entry gives EU regulatory compliance advantage
The Quiet Blockchain Revolution
Ownest proves that boring enterprise use cases—like tracking shipping containers—can be more valuable than flashy NFT drops. With 23 employees and $2.1M in revenue, they're building the infrastructure layer for the next generation of supply chain transparency, one NFT at a time.
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Ownest | Traçabilité unique des réseaux logistiques
Solution clé en main pour tracer les responsabilités et sécuriser les réseaux logistiques. Ownest est basée sur une technologie de suivi unique utilisant les NFTs et la Blockchain.
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About ownest.io
Solution clé en main pour tracer les responsabilités et sécuriser les réseaux logistiques. Ownest est basée sur une technologie de suivi unique utilisant les NFTs et la Blockchain.
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ownest.io uses 16 technologies across their website including Font Awesome, PHP, cdnjs, unpkg, and more.
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ownest.io receives approximately 1.3K monthly visitors and ranks #10,300,002 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:21 on the site.
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