oxfordporcelanas.com.br
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Oxford Porcelanas: Brazil's $675M E-Commerce Giant
How a 1,923-employee giant dominates Brazil's tableware market with 155k monthly visits
In a world obsessed with tech unicorns, Oxford Porcelanas quietly built a $675M revenue empire selling plates and crystal. With 1,923 employees and 155k monthly visitors, this isn't just an e-commerce store—it's Brazil's tableware titan.
"While everyone chases SaaS, Oxford Porcelanas proves physical goods can scale massively when you own the brand and distribution."
The Traffic Paradox
With 59% organic search traffic and 35% direct visits, Oxford Porcelanas has achieved what most e-commerce brands dream of: brand dominance. The keyword 'oxford' alone gets 305,560 monthly searches—more than their actual domain. This suggests they've become a category synonym, like 'Kleenex' for tissues. Their second most popular keyword? 'aparelho de jantar' (dinner sets) with 3,540 monthly searches, showing they own the category intent in Brazil.
The Brazilian Fortress
97.2% of traffic comes from Brazil, making Oxford Porcelanas a hyper-localized powerhouse. This isn't a weakness—it's their moat. While global brands struggle with localization, Oxford has perfected the Brazilian consumer's taste for 'oxford amor flora azul' and 'jaboticaba oxford' patterns. Their 1,923 employees aren't spread globally; they're concentrated in Brazilian operations, creating unmatched local efficiency.
The tech stack reveals a modern e-commerce operation: Tailwind CSS, Bootstrap, and Ant Design for UI, Vite for build optimization, and Cloudflare for performance. Yet they're missing critical trust signals—no Trustpilot reviews, no social profiles listed. This suggests they're either so established they don't need social proof, or they're leaving money on the table.
- Traffic concentration: 97.2% from Brazil creates both strength and vulnerability
- Brand dominance: 'Oxford' searches outperform their actual domain name
- Employee efficiency: 1,923 staff generating $675M revenue = ~$351k revenue per employee
- Missing trust signals: No Trustpilot presence in a market where reviews drive conversions
The Physical Goods Unicorn
Oxford Porcelanas proves that in the age of digital transformation, owning a physical category can create a bigger empire than most software companies. They're not just selling plates—they're selling a Brazilian lifestyle brand that's too big to fail.
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Oxford Porcelanas - Loja Oficial
Aparelhos de Jantar em Porcelana, Cristais, Panelas e Utensílios. Tudo para o seu dia a dia ser especial. Acesse e adquira.
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About oxfordporcelanas.com.br
Aparelhos de Jantar em Porcelana, Cristais, Panelas e Utensílios. Tudo para o seu dia a dia ser especial. Acesse e adquira.
Company Overview
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Technology Stack
oxfordporcelanas.com.br uses 22 technologies across their website including Google Fonts, reCAPTCHA, Amazon S3, Amazon Web Services, and more.
Fonts
Google Fonts
Security
reCAPTCHA
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Microsoft Ads, Pinterest Tag, TikTok Pixel +2 more
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
oxfordporcelanas.com.br receives approximately 155.6K monthly visitors and ranks #198,865 globally. The website has a bounce rate of 37% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 1:56 on the site.
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