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PaceButler: The Unsexy B2B Electronics Giant
How a $35M Oklahoma company outmaneuvers flashier tech competitors
While Silicon Valley chases AI unicorns, PaceButler quietly turns used iPhones into millions. This isn't a growth hack startup—it's a 332-person industrial operation processing corporate electronics at scale, proving that boring logistics beats hype every time.
"They're not selling innovation—they're selling friction removal. That's the real tech moat."
The B2B Liquidity Engine
PaceButler's core insight is brutally simple: corporations sit on mountains of depreciating mobile assets. Their platform doesn't gamify recycling—it industrializes it. With 332 employees, they've built a human-powered logistics machine that Google's algorithm can't replicate. The 190 monthly searches for 'oklahoma city buyback ipads phones' reveal their geographic dominance in a niche that requires physical presence.
The Anti-Platform Strategy
Here's the contrarian play: PaceButler uses modern tech (Tailwind, Bootstrap, DaisyUI) to power a fundamentally analog business. Their traffic is 51% organic—meaning real businesses find them through intent-driven search, not paid ads. They've built a brand so specific that 'tom pace phd' drives 250 monthly searches, turning the founder's identity into a trust signal.
The 3.2/5 Trustpilot rating with just one review is telling. This isn't a consumer brand—it's a procurement partner. Their social presence spans Twitter, YouTube, Facebook, LinkedIn, and Instagram, yet they prioritize direct relationships over viral content. The 'Send a Message to Our CEO' headline isn't marketing fluff; it's a signal of a flat, accountable structure.
- Geographic monopoly in Oklahoma City corporate market
- Human-centric model (332 staff) vs. automated platforms
- CEO accessibility as a trust-building mechanism
- Niche keyword dominance (10 monthly searches for 'pace phone trade in' = high intent, low competition)
The Real Tech Stack is People
While others automate, PaceButler industrializes. Their moat isn't code—it's 332 employees processing used phones in Oklahoma City, turning corporate e-waste into predictable cash flow.
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Tom Pace’s Actions Hurt My Business and Targeted My Customers
Tom Pace’s Actions Hurt My Business and Targeted My Customers In 2020, Tom Pace—author of Mentor: The Kid & The CEO and CEO of PaceButler Corporation—invited me back into the phone business. As a friend and mentor, I trusted him; our agreements were based on friendship, not formal contracts. By 2023, I had purchased over $700,000 worth of phones, with nearly $200,000—close to 30%—being defective. The failure rate eventually climbed to 40%, crippling my business. Despite my repeated efforts to resolve the issue, Tom refused to take responsibility, hiding behind invoice terms and dismissing our verbal agreements. Determined to find answers, I traveled to Oklahoma with my wife and children. When it became clear he wouldn’t honor his word, I asked for $5,000 to cover the trip’s expenses. Instead of addressing the situation, he erupted, hurling insults and humiliating me in front of my family.
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About pacebutler.com
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Technology Stack
pacebutler.com uses 12 technologies across their website including UserWay, YouTube Embed, Font Awesome, and more.
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Traffic & Audience
pacebutler.com receives approximately 4.1K monthly visitors and ranks #3,968,283 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:21 on the site.
The majority of pacebutler.com's traffic comes from .
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