In a world obsessed with digital disruption, Pacific Shellfish stands as a stubborn testament to the analog era. Operating since 1978, they supply San Diego's finest restaurants with high-quality seafood, yet their online presence reveals a company that treats the internet as a necessary evil rather than a growth engine.

"With only 476 monthly visits, this company is virtually invisible online—a deliberate strategy or a massive missed opportunity?"

The technology stack tells a story of minimal investment. They use jQuery, Bootstrap, and Tailwind CSS—a Frankenstein combination suggesting piecemeal updates over decades rather than a cohesive digital strategy. Amazon S3 hosts their assets, and Google Analytics tracks the sparse traffic, but there's no sign of modern conversion optimization, CRM integration, or e-commerce capabilities.

• 1978 vintage business model: Phone and email orders dominate
• Zero social media leverage: Profiles exist but engagement is likely minimal
• No e-commerce: The website serves as a digital brochure, not a sales channel
• Local SEO blind spot: They dominate San Diego's restaurant scene but don't capitalize on it online