pairin.com
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Pairin: The Career OS for the Modern Workforce
A $1.7M revenue startup building the infrastructure for human potential.
While the world obsesses over AI replacing jobs, Pairin is quietly building the OS for human career navigation. This isn't another job board—it's a centralized career planning engine designed to map, measure, and mobilize talent at scale.
"Pairin isn't tracking jobs—it's tracking the trajectory of human potential."
The Target Market: Institutions Over Individuals
Pairin's 24-person team is targeting the B2B2C model: selling to governments, educational institutions, and enterprises who need to manage workforce development at scale. With 48% direct traffic, they're likely driving relationships through partnerships rather than inbound SEO—a classic enterprise sales motion.
The Growth Paradox
Here's the tension: $1.7M revenue on $6.2M funding suggests either a long sales cycle or high CAC. With only 6,416 monthly visits, they're not playing the PLG game. This is a classic 'enterprise-first' playbook—where relationships trump viral loops and government contracts beat product-led growth.
The keyword data reveals their positioning strategy. Terms like 'stress tolerance' and 'self restraint' suggest they're measuring soft skills and behavioral competencies—the holy grail of modern hiring. This isn't about matching resumes to job descriptions; it's about mapping human traits to career paths.
- The 'My Journey' framework suggests a narrative-driven career pathing tool, not just a transactional job match
- Their tech stack (jQuery, Bootstrap, Tailwind) hints at a mature codebase with legacy dependencies—likely built for reliability over cutting-edge UX
- 24 employees with $1.7M revenue = ~$70k per employee—lean but sustainable for a B2B SaaS play
The Verdict: A Quiet Giant in the Making
Pairin is building the infrastructure for career planning, not the interface. The real question: can they scale from government contracts to become the default OS for human potential?
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https://www.pairin.com/wp-content/uploads/2020/10/[email protected]
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PAIRIN | Career Planning Tools for Workforce, Students & Government
The first-ever centralized, scalable career planning tool designed to help workforces, governments and educational institutions empower their people.
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About pairin.com
The first-ever centralized, scalable career planning tool designed to help workforces, governments and educational institutions empower their people.
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Technology Stack
pairin.com uses 24 technologies across their website including Font Awesome, Google Fonts, HSTS, Laravel, and more.
Fonts
Font Awesome, Google Fonts
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HSTS
Backend Frameworks
Laravel
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PHP
CMS
Squarespace, WordPress
CDN
cdnjs
Traffic & Audience
pairin.com receives approximately 6.4K monthly visitors and ranks #3,046,252 globally. The website has a bounce rate of 33% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:29 on the site.
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