panapacific.com
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The Invisible B2B Behemoth of Fresno
A $58M logistics powerhouse that dominates without a public face
In the digital age where every startup screams for attention, Pana-Pacific operates in silence. With 161 employees and $58M in revenue, they've built a logistics empire that ships radios, sensors, and hardware to fleets nationwide—all while ranking #6.7M globally. This isn't a tech startup; it's a B2B machine that's profitable by staying invisible.
"They don't need a sexy website when their customers buy by part number, not by brand story."
The Silent Buyer
Their traffic profile reveals everything: 29% direct, 20% organic, and 100% from the US. These aren't curious founders browsing—they're fleet managers reordering the same PP107234 radio for the 50th time. The 40 monthly searches for 'pana pacific fresno' suggest a physical hub where logistics meet reality, not a digital-first brand.
The Tech Stack Paradox
They run on WordPress with Tailwind and Bootstrap—modern enough to function, dated enough to signal 'we're not trying to impress VCs.' Zendesk handles support, Cloudflare protects the perimeter. This is a company that invested in operations, not optics. The 17 technologies detected are utilitarian, not trendy.
The leadership team tells the story: Rebecca Schroeder (Chief Staff), Susan Freuler (VP Marketing), and Suzette Franco (Director of IT) form a triangle of operational excellence. No 'Chief Disruption Officer,' no 'Head of Growth.' They're building a machine, not a movement. Their social presence is minimal but functional—Twitter, YouTube, Facebook, LinkedIn all exist, but the engagement is likely measured in B2B leads, not likes.
- Sells hardware (radios, sensors) to industrial buyers
- Operates as a 161-person team with $364K revenue per employee
- Traffic is 100% US-based, suggesting domestic logistics focus
- Uses WordPress but avoids fancy features—speed over flash
The Anti-Startup Success Story
While everyone chases scale, Pana-Pacific proves that boring B2B logistics with $58M revenue and 161 focused employees is the real unicorn.
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About panapacific.com
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Technology Stack
panapacific.com uses 17 technologies across their website including Google Maps, Font Awesome, Google Fonts, PHP, and more.
Maps
Google Maps
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Email Marketing
Mailchimp
Traffic & Audience
panapacific.com receives approximately 2.2K monthly visitors and ranks #6,700,858 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:40 on the site.
The majority of panapacific.com's traffic comes from .
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