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panoply.io
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panoply.io

25 technologies
VerifiedVisit40.9K/mo$2M2725 Tech3 Leads
Deep Dive

Panoply: The Data Warehouse That Actually Ships

A $24M bet on making data infrastructure invisible for startups

While most data platforms sell complexity, Panoply bets on simplicity. With just 27 employees and $24.3M in funding, they're tackling a fundamental problem: data warehousing shouldn't require a PhD in infrastructure.

27
Employees
$1.9M
Annual Revenue
24.3M
Total Funding
40.9K
Monthly Visits

"They're not building a data warehouse—they're building a data warehouse that disappears."

The Founder's Dilemma

Panoply targets the exact moment when engineering teams hit their data wall. That moment when your Postgres queries start timing out, when your analytics dashboard becomes a daily prayer session, when you realize you've outgrown your database but can't afford a full-time data engineer. With 50% organic search traffic, founders are actively searching for this escape hatch.

The Traffic Paradox

Here's the contradiction: 40,912 monthly visits but #794,925 global rank. Either their SEO is deliberately under-optimized, or they're capturing a hyper-specific niche. The keyword data reveals the truth—they're not competing for 'data warehouse' (too expensive). Instead, they own long-tail queries like 'data warehousing real world examples' (180 monthly volume) and 'why is stripe sigma so bad' (120 volume). This is precision targeting, not mass-market play.

The tech stack tells a story of pragmatism over flash. jQuery and Bootstrap still in the mix? That's not a bug—it's a feature. They're building for reliability, not for Hacker News cred. Meanwhile, Vite and PWA support suggest they're modernizing incrementally. This isn't a team chasing trends; they're shipping what works.

  • Revenue ($1.9M) vs Funding ($24.3M) suggests they're in aggressive R&D mode, not cash-out mode
  • 27 employees for $1.9M revenue = ~$70K revenue per employee (early-stage efficiency)
  • Traffic keywords reveal they're solving specific pain points, not selling features
Doesn't compete on scale (not for enterprise data lakes)
Owns niche technical queries where buyers actually struggle
No public social presence (no Twitter/LinkedIn profiles)
Lean team with deep technical leadership (ex-Google, ex-Microsoft)
Avoids broad keyword battles
Focuses on integration simplicity over feature bloat

The $24M Question

Panoply isn't selling data infrastructure—they're selling the absence of infrastructure. In a market where everyone adds features, they're betting that removing complexity is the real moat. With $24.3M raised and only $1.9M in revenue, the bet is still in play.

What tech stack does Panoply use?

25 detected

How much traffic does Panoply get?

Traffic & Engagement

40.9K
Monthly Visits
1.8
Pages/Visit
0:32
Avg. Duration
39%
Bounce Rate
Monthly Traffic Trend-15%
48.4K
Oct 2025
Oct
40.8K
Nov 2025
Nov
40.9K
Dec 2025
Dec

Traffic Sources

Search
50%
Direct
36%
Social
4%
Referrals
9%
Email
0%
Paid
1%

Where is Panoply's audience located?

🌍16.8%
🌍9.5%
🌍8.8%
🌍5.2%
🌍4.9%

What keywords does Panoply rank for?

5 keywords
1panoply14.7K vol$3.19
2data warehousingreal world examples180 vol
3recommended database like mongodb130 vol
4json spotify looker140 vol
5why is stripe sigma so bad120 vol

Who works at Panoply?

Loading leads...

What do customers think of Panoply?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Panoply

What is Panoply's Revenue?
Panoply generates approximately $2M in annual revenue. With 27 employees, that's $70,000 per employee. The company has raised $24M in total funding.
How fast is Panoply growing?
Panoply employee count has changed by -7% year over year.
What technologies does Panoply use?
Panoply uses 25 technologies across their website including Video, Fonts, Security. Key technologies include Wistia, Google Fonts, reCAPTCHA.
Who are Panoply's competitors?
Panoply's main competitors include Dataddo, TeamViewer, RealVNC, Snowflake Computing, Mailgun by Pathwire. These companies operate in similar markets and compete for the same customer base.

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About panoply.io

Company Overview

panoply.io
Website
computers_electronics_and_technology
Industry
#794,925
Global Rank
40.9K
Monthly Visitors
25
Technologies
3+
Employees

Technology Stack

panoply.io uses 25 technologies across their website including Wistia, Google Fonts, reCAPTCHA, and more.

Video

Wistia

Fonts

Google Fonts

Security

reCAPTCHA

CDN

cdnjs, jsDelivr

Cloud & Hosting

Amazon Web Services, Cloudflare

Marketing Automation

HubSpot

Traffic & Audience

40.9K
Monthly Visits
39%
Bounce Rate
1.8
Pages/Visit
0:32
Avg. Duration

panoply.io receives approximately 40.9K monthly visitors and ranks #794,925 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:32 on the site.

The majority of panoply.io's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is panoply.io?
panoply.io is a website that you can visit at https://panoply.io. Use TechList.ai to discover the technologies, analytics, and company information about panoply.io.
What technologies does panoply.io use?
panoply.io uses 25 technologies including Wistia, Google Fonts, and 19 more. View the full tech stack analysis above.
How popular is panoply.io?
panoply.io receives approximately 40.9K monthly visitors and ranks #794,925 globally.

Related Searches

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This page provides publicly available information about panoply.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit panoply.io directly at https://panoply.io.