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Panoramah: The 20mm Window Revolution
How a Swiss company built a $50M business by making windows disappear
In an industry obsessed with heavy frames and complex mechanisms, Panoramah! asked a radical question: what if the frame disappeared entirely? Their answer is a minimalist window system with just 20mm visible profiles—transforming architecture while generating $49.8M in revenue from a market that previously accepted bulky solutions as inevitable.
"They didn't just sell windows—they sold the absence of frames, turning structural necessity into invisible luxury."
The Minimalism Premium
While competitors compete on thermal specs and price, Panoramah! owns the 'invisible architecture' niche. Their 20mm visible profile isn't an engineering compromise—it's a deliberate design philosophy that commands premium pricing. With 57% organic traffic, architects and developers are actively seeking this specific aesthetic, not stumbling upon generic window solutions.
The Architect's Secret Weapon
Panoramah! targets architects and luxury developers who need glass walls without visual interruption. Their 29m² sliding panels enable museum-quality transparency that standard windows can't match. The company's social presence across LinkedIn, Instagram, and YouTube isn't for consumers—it's a visual portfolio for design professionals who specify products before clients ever hear the brand name.
- 20mm visible profiles—thinner than a smartphone
- 29m² sliding panels for floor-to-ceiling transparency
- Specialized in minimalist architecture, not mass-market
- 57% organic search traffic shows high-intent demand
What's fascinating is their traffic distribution: 17% from undefined markets (likely direct architectural firms), 16% from other undefined regions. This suggests global demand for premium minimalist solutions transcends traditional geographic targeting. The keyword 'dezeen' appearing in their top 5 shows they're being discovered through architectural publications, not DIY searches.
They're not selling windows—they're selling invisible boundaries
In a $100B+ global window market, Panoramah! proves that extreme specialization beats broad competition. Their 20mm philosophy isn't a feature—it's a movement that's transforming how architects think about light, space, and structure.
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panoramah! minimalist windows - the art of limitless windows
panoramah!® minimalist window system: the minimal frame windows and doors that feature 20mm visible profiles and 29m² sliding panels.
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Reviews (1)
Faulty product, completely unprofessional company
We purchased 3 Panoramah AH!38 sliding doors via Northolt glazing (for circa £50,000). Northolt fitted the doors and frames but the frames were faulty. Panoramah were notified of the fault in mid-October and they still have not provided any information about how or when they will rectify the problem. They have admitted that their product is faulty, and they know that we cannot progress with the build until the problem is sorted. So far our building project has been on hold for 6 weeks and we are still waiting for a proper response. We went with Panoramah because we thought they had the best quality product. We were wrong. It is clear it wasn't tested before it left the factory otherwise they would have noticed the issue. I know that sometimes things go wrong, but I cannot stress how unprofessional they have been in dealing with this.
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About panoramah.com
panoramah!® minimalist window system: the minimal frame windows and doors that feature 20mm visible profiles and 29m² sliding panels.
Company Overview
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Technology Stack
panoramah.com uses 22 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Programming Languages
PHP
CMS
WordPress
Advertising
Facebook Pixel
E-commerce & Payments
WooCommerce
Analytics & Marketing
Snitcher, Google Tag Manager, Google Analytics
Traffic & Audience
panoramah.com receives approximately 9.4K monthly visitors and ranks #2,304,668 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:12 on the site.
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