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Paraşüt: The Turkish SaaS Unicorn No One Talks About
How a 109-person team built a $14M revenue juggernaut by solving boring problems for small businesses
While Silicon Valley chases AI unicorns, a Turkish company called Paraşüt quietly built a $14M revenue machine by making accounting less painful for 109 employees' worth of small businesses. They don't have a flashy pitch deck or a celebrity founder—just 2.95 million monthly visitors who keep coming back to file their taxes.
"They don't sell software—they sell peace of mind for entrepreneurs who hate paperwork."
The 63% Moat
This is the metric that matters: 63% of their traffic is direct. That's not SEO magic or paid ads—that's word-of-mouth from Turkish business owners who've integrated Paraşüt into their daily workflow. When your direct traffic outpaces organic search by nearly 2:1, you've built a product that becomes a habit, not a tool.
The Keyword Strategy
Paraşüt dominates 'paraşüt' (119K searches) and 'fatura kesme' (34K searches), but their real genius is capturing 'mersis' (68K searches)—a government registry term. They're intercepting business owners at the exact moment they need to register, then converting them into accounting software customers. It's a funnel disguised as SEO.
The tech stack reveals their priorities: Tailwind CSS and Bootstrap for speed, PWA for mobile access, and a ruthless focus on analytics. They're not building for enterprise—they're building for the shop owner who needs to invoice a customer before lunch. Every technology choice serves accessibility over flashiness.
- Captures 99.5% of traffic from Turkey—hyper-local focus eliminates international complexity
- API-first approach (2,040 monthly searches for 'paraşüt api') means they're becoming infrastructure
- 14-day free trial is the only conversion metric they need—no enterprise sales cycles
The Unsexy SaaS Playbook
Build for a local market, solve regulatory headaches, and let direct traffic compound into a fortress. Paraşüt proves that boring problems pay better than shiny ones.
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En Kolay Ön Muhasebe Programı - Paraşüt
Küçük işletmeler ve girişimciler için kolay muhasebe programı Paraşüt ile fatura, stok ve cari takibini yapın, 14 gün ücretsiz kullanın.
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About parasut.com
Küçük işletmeler ve girişimciler için kolay muhasebe programı Paraşüt ile fatura, stok ve cari takibini yapın, 14 gün ücretsiz kullanın.
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Technology Stack
parasut.com uses 25 technologies across their website including YouTube Embed, Font Awesome, Okta, and more.
Video
YouTube Embed
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Authentication
Okta
Security
HSTS
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PHP
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Traffic & Audience
parasut.com receives approximately 3.0M monthly visitors and ranks #10,183 globally. The website has a bounce rate of 12% with visitors viewing an average of 23.3 pages per visit. Users spend an average of 10:51 on the site.
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