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Partly: The Unsexy Infrastructure Play
Building the API backbone for the fragmented auto parts industry
While the world obsesses over flashy consumer apps, Partly is quietly building the critical infrastructure that powers the $2 trillion auto parts supply chain. They're not selling cars; they're connecting the parts that keep them running.
"Partly isn't just another B2B SaaS—they're attempting to become the Stripe for the auto parts industry."
The Boring Billion-Dollar Problem
The auto parts industry is notoriously fragmented, with thousands of suppliers, distributors, and repair shops struggling with incompatible data formats. Partly identified this inefficiency and is building APIs to standardize and automate the entire flow. Their 42% direct traffic share suggests they're already becoming the default destination for industry insiders who know exactly what they need.
The Founder-Led DNA
The team is built by founders who understand the pain intimately. CEO Levi Fawcett leads alongside Co-Founder Mark Song (Marketing) and Evan Jia (Engineering), creating a balanced leadership team. With 83 employees and $12M in revenue, they're maintaining a lean operation (~$145K revenue per employee) while scaling infrastructure that others can't easily replicate.
Partly's traffic data reveals an interesting pattern: 26.9% of traffic comes from undefined regions, suggesting they're either in stealth mode in certain markets or their data attribution is imperfect. However, their organic search strategy is clearly working—'partly' alone drives 5,320 monthly searches, indicating strong brand recognition in their niche.
- API-first approach: They're not building a dashboard, they're building infrastructure
- Network effects: Every new supplier and repair shop makes the platform more valuable
- Vertical focus: Deep specialization in auto parts creates moats generic platforms can't cross
The Infrastructure Bet
While competitors chase features, Partly is building the rails. In infrastructure businesses, the winner takes all—Partly is positioning itself to be that winner.
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Partly | AI Parts Infrastructure | APIs for the auto parts industry
Partly connects the parts supply chain, improving efficiency and unlocking automation for everyone.
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About partly.com
Partly connects the parts supply chain, improving efficiency and unlocking automation for everyone.
Company Overview
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Technology Stack
partly.com uses 20 technologies across their website including Wistia, Google Fonts, HSTS, and more.
Video
Wistia
Fonts
Google Fonts
Security
HSTS
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
partly.com receives approximately 18.0K monthly visitors and ranks #1,424,690 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:34 on the site.
The majority of partly.com's traffic comes from undefined, undefined, .
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