In a world obsessed with scale, PartsHub is playing a different game entirely. With just 3 employees and a hyper-niche focus on automotive catalog management, they're targeting a massive B2B market with surgical precision. This isn't a unicorn story—it's a blueprint for dominating a vertical without chasing venture capital.

"With 65% direct traffic and just 911 monthly visits, PartsHub isn't playing the SEO game—they're playing the relationship game."

The tech stack tells its own story: Squarespace for speed-to-market, Tailwind for clean design, and Google Analytics for data-driven iteration. With no funding disclosed and a $200k revenue run rate, this is a bootstrapped operation that values profitability over growth at all costs. In the automotive aftermarket—a $100B+ industry—even capturing 0.0002% of the market generates sustainable revenue.

• Hyper-specialization creates pricing power in a B2B niche
• Direct traffic dominance indicates strong word-of-mouth in closed industries
• 3-person team suggests extreme focus and low overhead
• Monthly SEMA/Auto Care standards updates create recurring value
• Zero organic keywords beyond brand terms means they're not competing on search—they're competing on relationships