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Passera: The Silent Security Giant
A 102-person, $17.7M revenue bootstrapped beast hiding in plain sight
With 102 employees and $17.7M in revenue, Passera is a mid-sized security firm that most tech analysts have never heard of. They don't chase hype—they secure physical infrastructure, and they're growing quietly while everyone else fights for SaaS headlines.
"Passera proves that B2B security doesn't need a viral website—it needs execution and trust."
The Infrastructure Play
Passera operates in the security industry with a focus on physical access and safety systems. Their client base is likely concentrated in Jönköping and surrounding regions, evidenced by the 240 monthly searches for 'passera jönköping'—a hyper-local SEO footprint that suggests deep regional entrenchment rather than national ambition.
The Traffic Paradox
Despite $17.7M in revenue, Passera's web presence is minimal: 3,360 monthly visits with a global rank of #5.8M. This is a classic old-school B2B play—their growth happens through relationships and tenders, not content marketing or inbound funnels. The 21% direct traffic share indicates strong brand recall among existing clients.
Their tech stack (Tailwind, Bootstrap, Vite) suggests a modern frontend refresh, but they're not optimizing for search. The keyword 'passera' gets 450 monthly searches, yet they capture only a fraction. This isn't negligence—it's a strategic choice to prioritize operational excellence over digital presence.
- Bootstrapped discipline: No funding rounds, pure revenue growth
- Regional moat: Dominant in Jönköping, invisible nationally
- High revenue-per-employee: ~$173K/employee indicates premium services
- Trust over traffic: 21% direct traffic shows client loyalty
The Anti-Startup Success Story
Passera is a reminder that you don't need a viral website to build a $17.7M security business—you need to solve real problems for real clients.
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About passera.se
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Technology Stack
passera.se uses 14 technologies across their website including HSTS, Strapi, Vercel, and more.
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HSTS
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Strapi
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Vercel
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Traffic & Audience
passera.se receives approximately 3.4K monthly visitors and ranks #5,787,225 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:00 on the site.
The majority of passera.se's traffic comes from .
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This page provides publicly available information about passera.se. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit passera.se directly at https://passera.se.