patcraft.com
patcraft.com
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Patcraft: The B2B Flooring Giant You've Never Heard Of
A $35M revenue machine dominating commercial carpets with zero digital footprint
Patcraft isn't chasing TikTok virality or flooding your LinkedIn feed. With 266 employees generating $35M annually, this is a B2B behemoth that proves you don't need a flashy brand to build a massive business.
"They're not selling carpet—they're selling infrastructure. And that's why they win."
The Invisible Sales Machine
Patcraft operates like a regional mafia—discreet, powerful, and deeply embedded. With five regional VPs spanning the US, they've built an offline distribution network that digital-first startups would kill for. Their 42% direct traffic proves customers know exactly where to go when they need commercial flooring solutions.
Search Behavior Tells the Real Story
Their top keywords reveal everything: 'rubber stair nosing/ tread/ riser slate shade - 00066 patcraft' (310 monthly searches). This isn't brand discovery—it's procurement specialists hunting specific SKUs. They've mastered the long-tail commercial buyer journey where specs matter more than storytelling.
The real genius? Patcraft doesn't compete on brand awareness. They compete on being the reliable default when architects, contractors, and facility managers need flooring that meets specs. Their traffic split (54% organic, 42% direct) shows a business built on search intent and repeat business, not paid acquisition.
- Zero detected tech stack suggests either stealth operations or legacy systems that just work
- Regional VP structure indicates heavy relationship-based sales model
- Traffic concentration in undefined markets suggests B2B portal aggregation
- Specific SKU searches dominate their keyword profile—pure utility play
Patcraft is what happens when you ignore Silicon Valley playbook
They built a $35M revenue engine by owning specifications, not hearts and minds. For founders: sometimes the best growth strategy is being boringly indispensable.
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About patcraft.com
Company Overview
Traffic & Audience
patcraft.com receives approximately 41.4K monthly visitors and ranks #475,329 globally. The website has a bounce rate of 33% with visitors viewing an average of 7.1 pages per visit. Users spend an average of 2:23 on the site.
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This page provides publicly available information about patcraft.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit patcraft.com directly at https://patcraft.com.