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The Unsung Giant of Laundry Parts
How a niche B2B supplier quietly built a $75M empire on rust and rollers
While SaaS founders chase viral growth, Tingue operates in the unsexy trenches of industrial laundry, generating $75M annually by selling over 23,000 replacement parts. This is the story of infrastructure-level dominance in a vertical everyone else ignores.
"In B2B, the most valuable companies often solve the most boring problems at scale."
The Industrial Moat
Tingue isn't competing on brand awareness—they're competing on SKU depth. With 23,000 parts for every manufacturer and model, they've built a catalog so comprehensive that commercial laundry operations have no choice but to use them. The 49% direct traffic proves customers aren't browsing alternatives; they're coming straight to the source.
The SEO Goldmine
Look at their top keywords: '1223-690 chicago' (660 monthly searches), 'chicago flatwork ironer titan' (150 monthly). These aren't generic terms—they're specific part numbers for specific machines. This is bottom-funnel intent at its purest. Someone searching for a Chicago Skyline timing belt isn't window shopping; they have a broken machine and need a solution NOW.
The tech stack reveals a pragmatic approach: Shopify for commerce, Tailwind/Bootstrap for UI, Google Analytics for tracking. No fancy AI, no blockchain, no unnecessary complexity. They're using proven tools to solve a proven problem. The PWA implementation suggests they understand their users—field technicians and facility managers who need quick access to parts on mobile devices in industrial environments.
- Vertical specialization: They don't try to be everything to everyone. They own laundry equipment parts.
- Catalog depth as defense: 23,000 SKUs creates switching costs and operational dependency.
- Direct traffic dominance: 49% direct traffic indicates strong brand recall in a niche market.
- B2B intent targeting: Their SEO captures exact part numbers, not generic commercial laundry terms.
The Unsexy Billion-Dollar Playbook
Tingue proves that in B2B, depth beats breadth, and boring infrastructure beats shiny objects every time.
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Your Source for Laundry Equipment Repair Parts - tingue.com
Welcome to tingue.com - the only resource you will ever need for replacement parts to maintain your laundry equipment. We make it easy to find the right parts for all manufacturers and models because we carry over 23,000 parts.
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About tingue.com
Welcome to tingue.com - the only resource you will ever need for replacement parts to maintain your laundry equipment. We make it easy to find the right parts for all manufacturers and models because we carry over 23,000 parts.
Company Overview
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Technology Stack
tingue.com uses 21 technologies across their website including Algolia, hCaptcha, HSTS, PHP, and more.
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Algolia
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
CMS
Framer
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
tingue.com receives approximately 5.0K monthly visitors and ranks #3,845,942 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:19 on the site.
The majority of tingue.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about tingue.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tingue.com directly at https://tingue.com.