paulsen.agency
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The Rural Marketing Powerhouse You’ve Never Heard Of
How a Sioux Falls agency dominates niche industries with $14.6M in revenue
While Silicon Valley chases the next AI unicorn, Paulsen Agency is quietly building a $14.6M empire by marketing the industries that actually keep America running. In a world obsessed with digital disruption, this South Dakota agency proves that deep industry expertise beats broad consumer trends every time.
""Rural America Is More Than a Place" — This isn't just their tagline; it's their entire business model."
The Anti-Agency Strategy
Paulsen doesn't chase vanity metrics or viral campaigns. They go where the competition is too scared to look: agriculture, manufacturing, energy, and education. Their 1,258 monthly visitors might seem modest, but they're laser-focused on decision-makers in these trillion-dollar industries. While other agencies fight for scraps in crowded markets, Paulsen owns the rural narrative entirely.
The Leadership That Gets It
This isn't a startup run by 25-year-olds. The C-suite reads like a who's who of industry veterans: Thane Paulsen (CEO), Marcus Squier (President), and Sara Steever (CTO) lead a team of 65 specialists. They've built a leadership structure that understands both marketing craft and the complex realities of rural business. When your VP of Strategic Direction is Mark Smither, you're playing chess while others play checkers.
The tech stack tells an interesting story. They're not chasing the latest JavaScript framework. Instead, they use proven tools like Tailwind CSS, Bootstrap, and Google Analytics with precision. Their traffic sources reveal their strength: 49% comes from organic search, showing they understand SEO for industrial sectors better than most. The fact that they track everything from LinkedIn Insight Tag to Facebook Pixel demonstrates they're data-obsessed but not data-dazzled.
- They rank for 'copywriter jobs' with 4,490 monthly searches — showing they're an employer of choice in their niche
- Searches for 'tough 5ec herbicide' (320 monthly) prove they understand agricultural technical marketing
- Their direct traffic (10%) indicates strong brand recognition within their verticals
The Lesson for Founders & Investors
Sometimes the biggest opportunities are in the industries everyone else ignores. Paulsen proves that depth beats breadth when you know your audience better than anyone else.
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Paulsen | Moving Rural America
Paulsen is a marketing agency in Sioux Falls, South Dakota, focused on the agricultural, manufacturing, energy, education and rural lifestyle industries.
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About paulsen.agency
Paulsen is a marketing agency in Sioux Falls, South Dakota, focused on the agricultural, manufacturing, energy, education and rural lifestyle industries.
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paulsen.agency uses 14 technologies across their website including Adobe Fonts, PHP, Amazon S3, and more.
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paulsen.agency receives approximately 1.3K monthly visitors and ranks #11,128,757 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:56 on the site.
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