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Pavco: The Industrial Giant Hiding in Plain Sight
How a $35M chemical company dominates metal finishing with 103 employees
In a world obsessed with SaaS valuations, Pavco quietly commands the metal finishing industry from a 103-person operation generating $35M annually. This isn't a startup—it's a precision-engineered cash machine that's been perfecting zinc plating chemistry while Silicon Valley chased AI hype.
"Pavco doesn't need 10,000 website visitors—they need 100 qualified engineers who'll spend $50K on a zinc bath solution."
The B2B Niche Playbook
While competitors chase broad industrial markets, Pavco's keyword strategy reveals surgical precision. 'Zinc bath plating' (150 monthly searches) and 'what is better for rust galvanized or electroplated steel' (370 searches) aren't vanity metrics—they're buying signals from engineers ready to specify chemicals. The 47% organic traffic share proves their technical content converts, not just ranks.
The Unsexy Infrastructure
Their tech stack reads like a startup's dream: jQuery, Tailwind CSS, Bootstrap, and PWA support. This isn't neglect—it's intentional. Pavco's site loads fast, works on any device, and serves engineers who need specs, not animations. The 28% direct traffic shows a brand that's memorized, not discovered.
The leadership team tells the real story. Brad Majoy (VP Marketing), David Morgan (EVP Sales & Marketing), and Vicente Gomez (Director Strategic Marketing) all report to Josh Fish (Technical Service/Lab Operations Director). This isn't a marketing-first company—it's a technical authority that happens to sell chemicals. Their ISO Director, Juan Ma, signals quality systems that industrial buyers demand.
- Zero social media footprint—no Twitter, no LinkedIn strategy, no content marketing theater
- 62.9% traffic from undefined regions suggests global industrial clients who don't browse, they buy
- Questions like 'how can we check trck cut after developer process before plating' (210 searches) reveal their real audience: plant managers troubleshooting production issues
The $35M Question
Can you build a 9-figure industrial business without a flashy website? Pavco's answer is in their numbers: 103 employees, 47% organic traffic, and a brand engineers trust when zinc plating fails at 2 AM.
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Open Graph Image
https://pavco.com/uploads/_1200x630_crop_center-center_82_none/8243/cover-seo.jpg?mtime=1649279896
Meta Tags
It's how you finish | PAVCO
Pavco's finishing technologies provides the metal finishing industry with high quality products and innovative process for high performance results.
It's how you finish
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About pavco.com
Pavco's finishing technologies provides the metal finishing industry with high quality products and innovative process for high performance results.
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Technology Stack
pavco.com uses 22 technologies across their website including Google Maps, Font Awesome, hCaptcha, HSTS, and more.
Maps
Google Maps
Fonts
Font Awesome
Security
hCaptcha, HSTS, reCAPTCHA
CDN
unpkg
Advertising
Microsoft Ads, LinkedIn Insight Tag
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
pavco.com receives approximately 7.0K monthly visitors and ranks #3,077,713 globally. The website has a bounce rate of 53% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:26 on the site.
The majority of pavco.com's traffic comes from undefined, .
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