paxafe.com
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PAXAFE: The Supply Chain Intelligence Dark Horse
How a 26-person team is quietly building the operating system for global logistics
In an industry dominated by giants like FourKites and project44, PAXAFE is carving out a niche by asking the fundamental question: what happens when supply chain visibility finally gets intelligent? They're not just tracking shipments; they're orchestrating decisions.
"PAXAFE isn't selling visibility—they're selling the ability to answer 'what happens next?' before the shipment even leaves the dock."
The Unsexy Problem They Solve
Most logistics platforms stop at 'where is my stuff?' PAXAFE goes deeper: who touched it, what condition is it in, when will it actually arrive, and how should we respond? With 26 employees and $2.5M in revenue, they're proving that B2B logistics doesn't need 500 people to be profitable—it needs the right focus.
The Traffic Paradox
Here's the anomaly: 52% of their traffic is direct, yet they rank #10M+ globally. This isn't a company chasing SEO keywords—it's a company building a product so essential that customers bookmark it. Their top keyword is simply 'paxafe' (140 monthly searches), suggesting a brand that's being typed directly, not discovered accidentally.
The tech stack reveals their priorities: Webflow for rapid iteration, Tailwind CSS for custom UI, and a heavy reliance on jQuery (which, for a modern analytics platform, suggests they're prioritizing function over framework hype). They're building for reliability, not flashiness.
- End-to-end visibility that answers the 5 Ws (who, what, when, where, how)
- Decision intelligence, not just data dashboards
- Focus on pharma and high-value logistics (evidenced by 'pharma re-shoring eli lilly' keyword)
- Built for trust: their second-highest search term
The Smart Money Bet
PAXAFE isn't trying to outspend the giants—they're out-thinking them by focusing on decision intelligence over raw data aggregation. At $14.8M raised, they have the runway to prove that in logistics, depth beats breadth every time.
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PAXAFE | Unleash the value of the supply chain data
PAXAFE's platform provides end-to-end visibility capable of answering who, what, when, where and how for all your shipments
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About paxafe.com
PAXAFE's platform provides end-to-end visibility capable of answering who, what, when, where and how for all your shipments
Company Overview
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paxafe.com uses 12 technologies across their website including Google Fonts, Okta, HSTS, and more.
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Webflow
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paxafe.com receives approximately 717 monthly visitors and ranks #10,255,871 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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