pay.nl
Get leads like Pay — and thousands more
Build targeted lists by tech stack, traffic, and more
Pay.nl: The Dutch Payments Powerhouse
How a 172-person fintech commands 3.8M monthly visits and dominates European payments
While global payment giants fight for market share, Pay.nl has quietly built a fortress in the Netherlands with 3.8 million monthly visits. This isn't just another payment processor—it's a data-driven infrastructure play that's turning transaction volume into a competitive moat.
"Pay.nl isn't selling payments—they're selling velocity. 15 minutes from registration to first transaction."
The Traffic Moat
With 3.8 million monthly visits, Pay.nl outpaces many global competitors in Dutch traffic. The kicker? Only 8% comes from organic search—39% is direct traffic. That's not SEO magic; that's brand dominance. Merchants aren't discovering Pay.nl—they're already looking for it. This suggests a network effect where existing customers drive new ones, creating a self-reinforcing cycle that's hard for outsiders to penetrate.
The Enterprise Play
172 employees generating $39.7M in revenue equals $230K revenue per employee—solid for fintech. But the real story is in the headcount. With roles like Risk Officer (Herbert Koebrugge) and Compliance Officer (Michel Wams) clearly defined, Pay.nl is building institutional-grade infrastructure. This isn't a startup scaling recklessly; it's a regulated financial entity scaling methodically. The missing piece? No funding listed, suggesting they're either bootstrapped or privately held—a rare advantage in the VC-fueled payments space.
The tech stack reveals a pragmatic approach. They're using Tailwind CSS, Bootstrap, and Ant Design—mature, battle-tested frameworks, not bleeding-edge tech. Swiper for UI components, Goober for styling. This isn't a team chasing JavaScript trends; they're building for reliability. The 1.89 million backlinks (likely inflated by parked domains) still signal massive brand recognition. In payments, trust is the currency, and Pay.nl has minted plenty.
- Direct traffic (39%) exceeds organic search (8%)—a rare inversion that signals brand strength
- Trustpilot rating of 3.8/5 from 314 reviews shows moderate but consistent satisfaction
- Top keywords reveal a focus on SEPA Direct Debit and brand terms, not generic payment searches
The Dutch Fortress Strategy
Pay.nl proves deep vertical integration beats horizontal expansion. While others chase global scale, they've built an unassailable position in their home market.
What tech stack does Pay use?
How much traffic does Pay get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Pay's audience located?
Who competes with Pay?
Device Distribution
What keywords does Pay rank for?
5 keywordsHow is Pay's SEO?
Meta Tags
Pay. - de alles-in-één betaalprovider voor jou
Pay. is dé betaalprovider die het ondernemen voor jou als merchant een stukje makkelijker maakt. Registreer en ontvang al binnen 15 minuten betalingen.
H1 Tags
What is Pay's revenue?
Who works at Pay?
Loading leads...
What do customers think of Pay?
Pay.
Categories
Activity & Engagement
Contact Information
Reviews (20)
The staff reacts very quickly
The staff reacts very quickly, and solved the problem promptly, and we can communicate with the support staff via chat directly. Very trustful.
Hi Mai, Thanks for your 5-star review. It’s nice to read that you're satisfied with the service and the staff. Best regards, Merle - Team Pay.
It is very good and easy website
It is very good and easy
Hi Sajjad, Thanks for your 5-star review. It’s nice to read the website is good and easy. Best regards, Merle - Team Pay.
So helpful service and kind staff.
So helpful service and kind staff.
Hi Denada, Thanks for your 5-star review. It’s nice to read that you're satisfied with the service and the staff. Best regards, Merle - Team Pay.
Top customer support
We experienced a minor issue for which we didn't expect a solution because of complexity, but reported anyway. Pay.nl actually managed to fix it. So support was above expectation today. My company has been a customer for a long time at pay.nl. Their support has been great those years.
Excellent service and reliable partner!
We have been a business client with Pay.nl for a long time and are extremely satisfied with their service. Every time we've reached out, we’ve been helped quickly and professionally. Their team is always willing to think along and provide tailored solutions, which is incredibly valuable for us. Whether it's about processing payments or technical support, Pay.nl offers a reliable and efficient service. Their platform is user-friendly, and integrations run smoothly, making our daily operations much easier. In short, an excellent choice for any business looking for a reliable payment partner!
Frequently Asked Questions about Pay
What is Pay's Revenue?
What does Pay do?
How fast is Pay growing?
How do people interact with Pay?
How do people find Pay?
Who uses Pay?
What technologies does Pay use?
Who are Pay's competitors?
What do customers think of Pay?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Pay?
Contact Information
Export pay.nl Data
Download the complete tech stack, analytics, leads, and company data for pay.nl in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About pay.nl
Pay. is dé betaalprovider die het ondernemen voor jou als merchant een stukje makkelijker maakt. Registreer en ontvang al binnen 15 minuten betalingen.
Company Overview
pay.nl Social Media
Contact pay.nl
Email Addresses
Phone Numbers
Technology Stack
pay.nl uses 15 technologies across their website including HSTS, Contentful, Cloudflare, and more.
Security
HSTS
CMS
Contentful
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
E-commerce & Payments
Klarna
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
pay.nl receives approximately 3.9M monthly visitors and ranks #17,572 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:21 on the site.
The majority of pay.nl's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is pay.nl?
What technologies does pay.nl use?
How do I contact pay.nl?
What are pay.nl's social media accounts?
How popular is pay.nl?
Related Searches
This page provides publicly available information about pay.nl. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pay.nl directly at https://pay.nl.