9:41
payactiv.com
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payactiv.com

23 technologies
VerifiedGrowingVisit595.4K/mo$56M34023 Tech25 Leads
Deep Dive

Payactiv: The $133M Earned Wage Access Playbook

How 340 employees are tackling payday lending's $25B problem with direct traffic dominance

Payactiv isn't just another fintech app—it's a direct assault on the $25B payday lending industry. With 595K monthly visits and 69% direct traffic, they've built a moat where employees don't search for alternatives; they go straight to the source.

$133.7M
Total Funding
$56.1M
Annual Revenue
340
Employees
2,014
Trustpilot Reviews

"When 69% of your traffic is direct, you haven't just found product-market fit—you've become a verb in the payroll ecosystem."

The Traffic Paradox

Payactiv's traffic tells a fascinating story. Despite 23% organic search, their real power is in direct traffic (69%). This isn't SEO magic—it's a sign of deep enterprise integration. When employees clock out, they're not Googling 'get paid early'; they're typing 'payactiv.com' into their browser. The 97.6% US traffic concentration proves this is a domestic B2B2C play, not a global consumer app.

The Enterprise Trojan Horse

Payactiv's secret weapon isn't the employee—it's the employer. With 340 employees and $56M in revenue, they're serving millions of workers through corporate partnerships. Their top keyword? 'dailypay' (26K monthly searches)—a competitor. This isn't a bug; it's a feature. They're winning the brand war so thoroughly that people search for rivals but find Payactiv anyway.

The tech stack reveals their priorities: jQuery and Tailwind CSS suggest a pragmatic, enterprise-first approach over flashy consumer UX. With 14,824 backlinks, they've built authority through partnerships, not viral marketing. The Trustpilot score of 4.3/5 from 2K+ reviews shows they're not just solving a financial problem—they're building trust in a space where trust is everything.

  • Direct traffic dominance (69%) signals enterprise integration, not consumer marketing
  • Competitor keyword capture ('dailypay') shows brand strength in a crowded market
  • US-only focus (97.6% traffic) allows deep vertical penetration over global expansion
  • Pragmatic tech stack prioritizes reliability over bleeding-edge frameworks
No global expansion strategy
Deep US market penetration
Reliance on legacy tech (jQuery)
Enterprise-first architecture
Limited organic keyword diversity
Brand recognition so strong it captures competitor searches

The $133M Question

Payactiv isn't selling early wage access—they're selling payroll infrastructure. With 340 employees and $56M revenue, they've proven the model. The next phase? Converting 'dailypay' searches into 'payactiv' loyalty.

What tech stack does Payactiv use?

47 detected
Programming Languages1
Cloud & Hosting1
Privacy & Consent1
Marketing Automation1
E-commerce & Payments1
Web Standards1
JavaScript Libraries3
Tracking & Analytics24
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
F
Facebook Pixel
F
Facebook Pixel
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
G
Google Tag Manager
M
Microsoft Clarity
M
Microsoft Ads (Bing)
H
HubSpot
G
Google Tag Manager
H
HubSpot
M
Microsoft Clarity
T
Tracking Pixel
A
Analytics Service
G
Google Analytics
L
LinkedIn Insight Tag
F
Facebook Pixel
L
LinkedIn
G
Google DoubleClick
F
Facebook
P
Pardot
B
Bing

How much traffic does Payactiv get?

Traffic & Engagement

1.4M
Monthly Visits
-15.9%
4.0
Pages/Visit
6:07
Avg. Duration
42%
Bounce Rate
Monthly Traffic Trend-48%
2.7M
Oct 2025
Oct
1.7M
Nov 2025
Nov
1.4M
Dec 2025
Dec

Rankings

#36,123
Global Rank
#7,953
United States Rank
Finance
Category

Backlinks & Authority

14.8K
Backlinks
3.9K
Ref. Domains
47
Authority Score
Low
Penalty Risk
Backlinks Trend+32%
11.2K
Jul 2025
Jul
12.4K
Aug 2025
Aug
12.9K
Sep 2025
Sep
12.9K
Oct 2025
Oct
14.8K
Nov 2025
Nov
14.8K
Dec 2025
Dec

Search Traffic

Organic
168.8K
Paid
7.9K

Top Organic Keywords

#1payactiv
90,500 vol43.7%
#1payactiv login
27,100 vol13.1%
#1ukg wallet
12,100 vol5.8%
#1ukg wallet login
9,900 vol4.8%
#1pay active
6,600 vol3.2%

Where is Payactiv's audience located?

🇺🇸United States99.4%
🇨🇦Canada0.3%
🇮🇳India0.1%
🇸🇬Singapore0.0%
🇪🇬Egypt0.0%

Device Distribution

Desktop5.1%
Mobile94.9%

What keywords does Payactiv rank for?

5 keywords
1payactiv4.7K vol$3.92
2ukg wallet1.1K vol$4.37
3dailypay26.4K vol$1.59
4central bank of kansas city payactiv380 vol
5payactiv login320 vol$3.16

How is Payactiv's SEO?

Open Graph Image

OG Image preview
og:image

https://www.payactiv.com/wp-content/uploads/2022/02/Home.png

Meta Tags

title57 chars

Bringing Financial Wellness and Freedom to All - Payactiv

description130 chars

Access earned wages on-demand and achieve financial wellness and freedom with Payactiv's program. Join millions and sign up today!

languageEN-US

H1 Tags

h1An all-inclusive Financial Wellness platform
h1An all-inclusive Financial Wellness platform
h1An all-inclusive Financial Wellness platform

Schema Types

UnknownFAQPage

What is Payactiv's revenue?

$56M
Annual Revenue
340
0%
Employees
$165K
Revenue/Employee
$134M
Total Funding
$500M
Valuation
#4,549
Growjo Rank
Fintech
San Jose, United States
Headquarters

Who works at Payactiv?

Loading leads...

What do customers think of Payactiv?

Payactiv Inc.

Payactiv Inc.

4.3
2,014 reviews
✓ Claimed

Categories

Business to Business Service#undefined

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
0.0 days
Claimed Date
2/14/2020

Contact Information

Address:
Stevens Creek Boulevard 4880
San Jose, US

Reviews (20)

Filter by rating:
Tim Rhodes
1/19/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/19/2026
Gabriella was fantastic

Gabriella was fantastic! Very polite, attentive and sweet. Thank you

Kelvin Fieldings
1/14/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/13/2026
ROSE the BEST

ROSE, was magnificent. She is professional and friendly. She knew exactly what my problem was. She worked expedically to correct my situation. I am more than happy to have her assist me. Thank you so much ROSE.

Company Response1/14/2026

Hi Kelvin, thanks for taking the time to rate us. It helps us to keep going and deliver the best. Have a blessed day.

Christopher Crumpton
1/9/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/8/2026
Fist of all I want to Thank Rose the…

Fist of all I want to Thank Rose the Customer service lady she was so nice the service she provided and the quickness of getting my funds onto my card ..I was to Thank Paycore for having such great service

Company Response1/10/2026

Hi Christopher, thank you for your feedback. Our team is always working hard to continuously improve our product for a better experience. Have a blessed day ahead.

Lawanda
12/31/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/30/2025
My rep was very patient with me about

My rep was very patient with me about

Company Response12/31/2025

Hi Lawanda, thanks for taking the time to rate us. It really helps us to keep going and delivering the best. Have a blessed day.

Christopher Robert Tatum
12/27/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/27/2025
Not the company itself but the woman…

Not the company itself but the woman who dealt with my dispute was amazing at what she does, kind and gets her job done efficiently

Company Response12/31/2025

Hi Christopher, we are glad to hear that Payactiv is helping you the way we intended it to. Have a lovely day ahead. :)

Frequently Asked Questions about Payactiv

What is Payactiv's Revenue?
Payactiv generates approximately $56M in annual revenue. With 340 employees, that's $165,100 per employee. The company has raised $134M in total funding.
What does Payactiv do?
Access earned wages on-demand and achieve financial wellness and freedom with Payactiv's program. Join millions and sign up today!
How fast is Payactiv growing?
Payactiv has declined by 15.9% in the last 6 months according to traffic data. employee count has changed by 0% year over year.
How do people interact with Payactiv?
When visiting Payactiv, visitors view an average of 4.0 pages per visit, and spend around 6:07 on the site, and the bounce rate is 41.8%.
How do people find Payactiv?
1.3M people (88%) visit Payactiv directly. 168.8K (12%) find them through organic search. 7.9K (1%) come through paid advertising.
Who uses Payactiv?
Payactiv's top market is United States with 1.4M visitors (99.4%). Canada is 2nd with 4.4K (0.3%). India is 3rd with 1.1K (0.1%).
What technologies does Payactiv use?
Payactiv uses 23 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, PHP, WordPress.
Who are Payactiv's competitors?
Payactiv's main competitors include DailyPay, Earnin, KeyBank, BrightDime, BenefitEd. These companies operate in similar markets and compete for the same customer base.
What do customers think of Payactiv?
Payactiv has a Trustpilot score of 4.3 out of 5 (4 stars) based on 2,014 customer reviews.

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What are Payactiv's key pages?

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About payactiv.com

Access earned wages on-demand and achieve financial wellness and freedom with Payactiv's program. Join millions and sign up today!

Company Overview

payactiv.com
Website
finance
Industry
#83,333
Global Rank
595.4K
Monthly Visitors
23
Technologies
25+
Employees

Contact payactiv.com

Technology Stack

payactiv.com uses 23 technologies across their website including Font Awesome, PHP, WordPress, and more.

Fonts

Font Awesome

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Privacy & Consent

CookieYes

Marketing Automation

HubSpot

Traffic & Audience

595.4K
Monthly Visits
24%
Bounce Rate
3.9
Pages/Visit
3:12
Avg. Duration

payactiv.com receives approximately 595.4K monthly visitors and ranks #83,333 globally. The website has a bounce rate of 24% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 3:12 on the site.

The majority of payactiv.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is payactiv.com?
Access earned wages on-demand and achieve financial wellness and freedom with Payactiv's program. Join millions and sign up today!
What technologies does payactiv.com use?
payactiv.com uses 23 technologies including Font Awesome, PHP, and 17 more. View the full tech stack analysis above.
How do I contact payactiv.com?
You can contact payactiv.com via email at [email protected] or through their contact page.
What are payactiv.com's social media accounts?
payactiv.com is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is payactiv.com hiring?
Check payactiv.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is payactiv.com?
payactiv.com receives approximately 595.4K monthly visitors and ranks #83,333 globally. Traffic is growing by 11.6% month-over-month.

Related Searches

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This page provides publicly available information about payactiv.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit payactiv.com directly at https://payactiv.com.