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OnShift: The Unsung Powerhouse in Healthcare Staffing
How a $35.5M company dominates the complex world of senior care scheduling with 585K monthly visitors
While Silicon Valley chases AI chatbots and crypto, OnShift quietly dominates a $150B market with a 236-person team. Their secret? Solving the brutal logistics of healthcare staffing in senior care facilities—where a single unfilled shift can mean a regulatory violation or a medical emergency.
"OnShift isn't selling software—they're selling sleep to nurses and compliance to administrators."
The 236-Person Army
With 236 employees generating $35.5M in revenue, OnShift achieves $150K revenue per employee—exceptional for B2B SaaS. This efficiency isn't accidental; it's the result of deeply embedding into a vertical where switching costs are astronomical. Once a 200-bed facility migrates its scheduling, payroll, and compliance workflows to OnShift, extracting them becomes nearly impossible.
The Traffic Flywheel
585K monthly visits isn't vanity traffic—it's a strategic moat. In healthcare staffing, trust is built through visibility. OnShift's content strategy targets long-tail queries like 'nurse scheduling software for assisted living' and 'healthcare labor compliance.' This creates a self-reinforcing loop: more content drives organic traffic, which drives facility sign-ups, which generates case studies, which fuels more content.
The tech stack reveals a pragmatic engineering culture. jQuery and Bootstrap suggest a focus on reliability over bleeding-edge frameworks—critical when your software manages 24/7 healthcare operations. Tools like Hotjar and Google Analytics show obsessive user behavior tracking, likely feeding into a product roadmap that prioritizes retention over flashy features.
- Vertical depth over horizontal breadth: They don't chase all healthcare—just senior care, where regulatory complexity creates higher switching costs
- Network effects through data: Each facility's scheduling patterns improve their AI-driven staffing recommendations for all clients
- Trust through compliance: Built-in labor law tracking turns a cost center (HR) into a value proposition
The Unsexy Billion-Dollar Playbook
OnShift proves that in B2B SaaS, the most valuable companies often solve the most unglamorous problems—where regulatory complexity and operational pain create unbeatable moats.
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onshift.com uses 18 technologies across their website including Wistia, Adobe Fonts, HSTS, and more.
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