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paybright.com
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paybright.com

1 technologies
VerifiedVisit77.1K/mo$2M271 Tech5 Leads
Deep Dive

PayBright: The Canadian BNPL Giant

How a 27-person team built a $1.8M revenue engine trusted by 7,000+ merchants

In a market dominated by global giants like Affirm and Klarna, PayBright carved out a dominant Canadian niche with surgical precision. With just 27 employees, they process millions in transactions, proving that focused execution beats scale.

27
employees
$1.8M
annual revenue
7,000+
merchant partners
4.4/5
Trustpilot rating

"They don't compete globally—they dominate locally. 94% of traffic comes from undefined (Canada)."

The Merchant-First Playbook

PayBright's 7,000+ merchants aren't just customers—they're evangelists. The 50% direct traffic share reveals strong brand recall. When merchants search 'paybright login' (450 monthly searches), they bypass Google entirely, a testament to sticky product-market fit. The 27-person team supports this ecosystem with ruthless efficiency.

The Traffic Paradox

Here's the anomaly: 77,098 monthly visits with only 22% organic search traffic. This isn't a growth failure—it's a strategic moat. Their traffic is primarily direct and referral-based from merchant checkout flows. They're not fighting for keywords; they're embedded in the transaction layer of Canadian e-commerce.

The $60M funding round (likely pre-2022) fueled a land-and-expand strategy in home & garden verticals. With $1.8M revenue, they're generating ~$66k per employee—a lean operation that prioritizes sustainable unit economics over blitzscaling. This is a company playing the long game.

  • Niche dominance: 94% of traffic from undefined (Canada)
  • Brand strength: 50% direct traffic vs. 22% organic
  • Merchant density: 7,000+ partners with lean 27-person team
  • Trust signal: 9,057 Trustpilot reviews at 4.4/5 rating
No global expansion
Deep Canadian market penetration
Limited keyword strategy
Strong merchant retention
Small team size
Capital-efficient growth

PayBright is a masterclass in focused execution

They prove that in fintech, depth beats breadth. While others chase global scale, they own Canada's checkout flow.

What tech stack does Paybright use?

2 detected
Web Standards1
Tracking & Analytics1
G
Google Static

How much traffic does Paybright get?

Traffic & Engagement

77.1K
Monthly Visits
4.5
Pages/Visit
1:54
Avg. Duration
45%
Bounce Rate
Monthly Traffic Trend+7%
71.9K
Oct 2025
Oct
90.1K
Nov 2025
Nov
77.1K
Dec 2025
Dec

Traffic Sources

Search
22%
Direct
50%
Social
1%
Referrals
27%
Email
0%
Paid
1%

Where is Paybright's audience located?

🌍94.4%
🌍5.6%

What keywords does Paybright rank for?

5 keywords
1paybright3.9K vol$2.91
2pay bright370 vol$2.56
3paybright finanincng for merchants'240 vol
4paybright login450 vol
5affirm paybright login170 vol

How is Paybright's SEO?

Open Graph Image

OG Image preview
og:image

/favicon.svg

Meta Tags

title66 chars

PayBright: Canada's leading buy now pay later solution | Paybright

description147 chars

7000+ Canadian Merchants trust PayBright's payment installment solution. Flexible payments for customers. Higher conversions and AOV for merchants.

og:title

PayBright: Canada's Installment Payment Solution.

What is Paybright's revenue?

$2M
Annual Revenue
27
-21%
Employees
$65K
Revenue/Employee
$60M
Total Funding
#1,288
Growjo Rank
Fintech
Toronto, CAN
Headquarters

Who works at Paybright?

Loading leads...

What do customers think of Paybright?

PayBright

PayBright

4.4
9,057 reviews
✓ Claimed

Categories

Shopping & Fashion#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
12/7/2023

Contact Information

Address:
650 California Street, 12th fl.
San Francisco, US

Reviews (20)

Filter by rating:
Paul
11/2/2023
🇶🇦 Qa1 reviewsInvitationLinkApiVerified
Experience date: 7/2/2023
Quick and professional service

Quick and professional service

Naaz
10/25/2023
🇵🇰 Pakistan1 reviewsOrganicUnverified
Experience date: 11/1/2022
It is very good for use its easy for…

It is very good for use its easy for everyone I am happy with this app

Lanford
8/12/2023
🇨🇦 Canada1 reviewsInvitationLinkApiVerified
Experience date: 8/1/2023
Able to pay in a timely way

Able to pay in a timely way

Enid Perez Lara
11/7/2024
🇪🇸 Spain2 reviewsOrganicUnverified
Experience date: 10/30/2024
I’ve had an incredibly frustrating…

I’ve had an incredibly frustrating experience with Affirm/PayBright, to the point where I feel exhausted by the endless obstacles to resolve my account issues. Despite multiple attempts to pay off my balance, my efforts have been met with unproductive customer support and technical issues that leave me stuck in endless loops. I’ve called their support team from abroad, incurring extra charges just to try to settle my balance. After providing all my credit card details, I expected this would finally close my account. Unfortunately, it did nothing to help. Here are some of the issues I encountered: Phone Number Update: I had to go through a lengthy process just to change my phone number, including email requests and a call from my new number. Eventually, they confirmed the update, but when I logged in, I was stuck in a frustrating loop asking for repeated ID uploads and timing out every time. Verification Problems: While traveling in Europe, I disabled airplane mode to receive a verification message that never arrived. Then I was asked to enter my SIN, only to be informed that a confirmation email would be sent to an unknown email address. This entire process has been costly, frustrating, and time-consuming. I am still unable to access my account or close it, despite providing all my card information in a 24-minute call on October 30th to settle my debt. Unfortunately, this company does not seem to have an effective solution, and repeated requests have yielded no progress. I strongly advise potential customers to consider these challenges before engaging with Affirm/PayBright. Customer support has been unable to resolve my issues, and the process has been more trouble than it’s worth. Proceed with caution.

Mike Wallace
8/29/2024
🇩🇴 Do1 reviewsOrganicUnverified
Experience date: 8/28/2024
Dishonest Company Practices

2 years AFTER completely repaying my Paybright loan, they just randomly started taking money from my account again. Customer Service is useless, refusing to admit their "mistake" even after receiving confirmation from my bank. I have attempted to escalate the issue but they just stop responding. I really thought it was a good idea at the time. But if their business model is to start stealing money from you years later in the hopes that you don't notice then sorry, this is nothing short of a scam. Beware!

Frequently Asked Questions about Paybright

What is Paybright's Revenue?
Paybright generates approximately $2M in annual revenue. With 27 employees, that's $65,000 per employee. The company has raised $60M in total funding.
What does Paybright do?
7000+ Canadian Merchants trust PayBright's payment installment solution. Flexible payments for customers. Higher conversions and AOV for merchants.
How fast is Paybright growing?
Paybright employee count has changed by -21% year over year.
What technologies does Paybright use?
Paybright uses 1 technologies across their website including Web Standards. Key technologies include PWA.
Who are Paybright's competitors?
Paybright's main competitors include Affirm, Afterpay, Klarna, PayPal, Financeit. These companies operate in similar markets and compete for the same customer base.
What do customers think of Paybright?
Paybright has a Trustpilot score of 4.4 out of 5 (4 stars) based on 9,057 customer reviews.

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About paybright.com

7000+ Canadian Merchants trust PayBright's payment installment solution. Flexible payments for customers. Higher conversions and AOV for merchants.

Company Overview

paybright.com
Website
home_and_garden
Industry
#344,225
Global Rank
77.1K
Monthly Visitors
1
Technologies
5+
Employees

paybright.com Key Pages

Technology Stack

paybright.com uses 1 technologies across their website including PWA.

Web Standards

PWA

Traffic & Audience

77.1K
Monthly Visits
45%
Bounce Rate
4.5
Pages/Visit
1:54
Avg. Duration

paybright.com receives approximately 77.1K monthly visitors and ranks #344,225 globally. The website has a bounce rate of 45% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 1:54 on the site.

The majority of paybright.com's traffic comes from undefined, .

Frequently Asked Questions

What is paybright.com?
7000+ Canadian Merchants trust PayBright's payment installment solution. Flexible payments for customers. Higher conversions and AOV for merchants.
What technologies does paybright.com use?
paybright.com uses 1 technologies including PWA. View the full tech stack analysis above.
How do I contact paybright.com?
You can contact paybright.com through their contact page.
How popular is paybright.com?
paybright.com receives approximately 77.1K monthly visitors and ranks #344,225 globally. Traffic is declining by 14.5% month-over-month.

Related Searches

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This page provides publicly available information about paybright.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit paybright.com directly at https://paybright.com.