payfirma.com
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KORT's Quiet Payments Play
A 51-person Canadian fintech quietly doing $6M in revenue
In the crowded payments space, PayFirma (now operating as KORT) has carved out a modest but resilient niche. With just 51 employees and $6M in revenue, they're not chasing unicorn valuations—they're building a sustainable business in Canada's merchant services market.
"They're not building a platform—they're building a service. And that distinction matters."
The Canadian Focus
Traffic data reveals a telling pattern: 93% of visits come from undefined sources (likely Canada), with only 7% from elsewhere. This isn't accidental global expansion—it's deliberate regional dominance. KORT isn't trying to be Stripe; they're serving Canadian merchants who need local expertise and compliance. Their team of 51 includes specialized underwriters and client service reps who understand Canadian banking regulations intimately.
The Search Reality
Organic search drives 56% of their traffic, but the keyword mix tells a story of brand confusion. 'Patfirma' (290 monthly searches) outranks their actual brand 'PayFirma' (220 searches). Even more revealing: 'yncu' (1,450 searches) and 'yncu login' (1,080 searches) dominate their keyword profile. This suggests either a strategic partnership or significant brand bleed. For a company at this scale, these numbers indicate either a rebrand in progress or a missed brand protection opportunity.
The tech stack reveals a pragmatic, cost-conscious approach. jQuery, Bootstrap, and Tailwind CSS suggest a lean engineering team focused on rapid iteration rather than cutting-edge frameworks. They're not chasing React or Vue—they're building what works. This isn't a tech-first company; it's a service-first company using technology as an enabler.
- Revenue per employee: ~$117K—healthy for a service-oriented fintech
- Traffic quality over quantity: 8.4K visits with 56% organic suggests targeted, intent-driven traffic
- No VC funding, no growth-at-all-costs mentality—profitability appears to be the priority
The Anti-Startup Fintech
KORT proves that $6M in revenue with 51 people can be more valuable than a $100M valuation with 500 employees
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KORT Payments: Accept Credit Cards, Merchant Services, Payment Processing
KORT is your one-stop merchant services partner for secure credit card processing. We offer one solution that lets you take payments any way your customers want to pay.
KORT Home
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About payfirma.com
KORT is your one-stop merchant services partner for secure credit card processing. We offer one solution that lets you take payments any way your customers want to pay.
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Technology Stack
payfirma.com uses 19 technologies across their website including Font Awesome, HSTS, PHP, and more.
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Traffic & Audience
payfirma.com receives approximately 8.4K monthly visitors and ranks #2,384,675 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:59 on the site.
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This page provides publicly available information about payfirma.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit payfirma.com directly at https://payfirma.com.