Most fintech startups fight for the customer's attention. PayMe does the opposite: it disappears. This Israeli-born company isn't building a consumer app; it's building the invisible plumbing that lets any platform become a bank. With 123,381 monthly visits and 53% direct traffic, they're not chasing users—they're becoming infrastructure.

"The best fintechs don't build products—they build platforms others build products on."

The real tell is in their keyword strategy. Beyond 'payme' itself, they rank for 'pay me entrance' (60 monthly searches in Hebrew) and 'payme pos' (170 monthly searches). This isn't random—it's a deliberate focus on specific verticals and geographies. The Hebrew keyword suggests strong Israeli market penetration (where the company is based), while 'POS' indicates they're targeting physical commerce, not just digital. This is a company that's found its niche and is doubling down.

• Revenue-per-employee ratio of ~$210K suggests efficient, product-led growth
• 53% direct traffic indicates strong brand recall and repeat usage
• Hebrew keywords reveal deep Israeli market penetration
• POS-focused keywords show expansion into physical commerce