allbetter.co.il
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Better: The Israeli Fintech Cutting Out the Middleman
How a 41-person team is saving clients millions in fees through pure tech
While traditional financial advisors charge hefty commissions, Better.co.il has built a $6.9M business on a simple premise: technology should do the heavy lifting. This isn't just another fintech startup—it's a direct assault on the opaque fee structures of Israel's financial services industry.
"They're not just cutting fees—they're cutting out the entire traditional advisory model."
The Silent Revolution in Israeli Households
With 22,610 monthly visitors, Better isn't capturing mass-market attention yet. But their 46% direct traffic rate reveals something crucial: they're building a loyal base of return users who treat the platform as a utility, not a one-time tool. The real story isn't the volume—it's the intent. Visitors aren't browsing; they're coming back to manage their pensions and investments.
The SEO Moat Around 'Better'
The keyword data tells a masterclass in brand positioning. With 96,910 monthly searches for 'better' alone, they own the generic term in Israeli fintech. But the genius is in the long tail: 'פנסיה נט' (8,140 searches) and 'השוואת קרנות השתלמות' (960 searches) show they're capturing high-intent users researching specific financial products. They're not just a brand; they're the default search destination for Israeli financial planning.
The tech stack reveals a pragmatic, no-nonsense approach. jQuery and Bootstrap might seem dated for a fintech startup, but they signal a focus on reliability over bleeding-edge tech. Hotjar and Facebook Pixel show they're obsessed with conversion optimization, while the PWA detection suggests they're prioritizing mobile accessibility—a smart move for a market where financial management increasingly happens on phones.
- They've built trust through transparency—'מתחייבים לחיסכון - ועומדים בכך' isn't marketing fluff, it's a measurable promise
- Their 4-person founding team includes a Chief Economist, signaling serious financial expertise behind the tech
- They're not chasing global expansion—100% of traffic is Israeli, proving deep local market dominance
The Unsexy Fintech That Actually Works
While others chase crypto and NFTs, Better is quietly building a profitable, defensible business by solving one real problem: cutting financial fees through pure technology.
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Better. תנו לטכנולוגיה לחתוך לכם את העמלות
Better homepage
Better - מסדרים לעובדי את התנאים הכי טובים בשוק
אנחנו מטפלים במקומכם וחוסכים לכם במשכנתא, בפנסיה, בהלוואות, במס ובכל תחום פיננסי
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About allbetter.co.il
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Technology Stack
allbetter.co.il uses 18 technologies across their website including Font Awesome, Google Fonts, Amazon Web Services, AWS CloudFront, DoubleClick Floodlight, LinkedIn Insight Tag, and more.
Fonts
Font Awesome, Google Fonts
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, TikTok Pixel, Google Ads +1 more
Scheduling
Calendly
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Web Standards
PWA
Traffic & Audience
allbetter.co.il receives approximately 22.6K monthly visitors and ranks #943,634 globally. The website has a bounce rate of 44% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 3:02 on the site.
The majority of allbetter.co.il's traffic comes from .
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