paypro.nl
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PayPro: The Dutch Payments Underdog
A 2006 veteran processing $28.6M with a 2.3 Trustpilot rating—what's really going on?
In a market dominated by Stripe and Adyen, PayPro has quietly built a €28.6M revenue machine by focusing on one thing: Dutch entrepreneurs who want to get paid. But with a 2.3/5 Trustpilot rating, the reality is far more complex than the revenue suggests.
"PayPro isn't trying to be Stripe. They're trying to be the local champion that Dutch businesses trust—or don't trust, depending on who you ask."
The High-Intent, Low-Trust Paradox
66% of traffic is direct—meaning users aren't discovering PayPro through search or ads. They're typing 'paypro.nl' directly into their browser. That's either incredible brand recall or a sign of existing customers struggling with support. The 2.3/5 Trustpilot score from 67 reviews suggests the latter. For founders, this is a masterclass in the difference between revenue and reputation.
The 2006 Vintage Advantage
Founded in 2006, PayPro predates Stripe by 8 years. That longevity shows in their product maturity—they've been processing payments through multiple fintech cycles. But their organic search traffic is only 25%, which is shockingly low for a company this size. Their SEO game is weak, relying on branded searches (14,490 monthly volume for 'paypro') rather than capturing transactional keywords.
The tech stack reveals a modern frontend (Tailwind, Vite, PWA) but the business fundamentals are classic 2010s: heavy direct traffic, minimal organic growth, and a support model that's clearly not scaling. The 'nl47abna0612205029' keyword ranking (80 monthly searches) is literally their IBAN—customers are Googling their bank details to find them. That's a UX red flag.
- Revenue is solid at $28.6M but growth is likely flat given weak organic acquisition
- Direct traffic dominance (66%) suggests dependency on existing customer relationships
- 2.3/5 Trustpilot rating is a critical churn risk for a payment processor
- Strong Dutch market penetration but zero international ambition
PayPro is a profitable, mature payment processor stuck in a local loop
For investors: It's a cash cow, not a growth story. For founders: Learn what happens when you optimize for revenue over customer experience.
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https://www.paypro.nl/app/uploads/2022/11/Mijn-project-1024x753.png
Meta Tags
PayPro - Laat je klanten simpel online betalen
Wij verwerken online betalingen sinds 2006
Laat je klanten veilig en snel online betalen via PayPro. Met ons betaalsysteem heb je altijd een passende oplossing. Registreer je direct!
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Reviews (20)
Ze hebben gezocht met de weinige…
Ze hebben gezocht met de weinige informatie die ik kon geven en gevonden aan wie de betaling gebeurt was Grote dank hiervoor. Een hele opluchting. Mocht de volgende keer erbij staan voor wie de betaling gebeurt zou ook al veel zoekwerk verminderen.
Supersnelle goede en aardige service…
Supersnelle goede en aardige service per telefoon. Kunnen veel bedrijven wat van leren! Echt top!
Geweldig systeem en snelle support!
Geweldige service! We maken voor beide van onze bedrijven gebruik van PayPro. Alles word altijd snel en netjes geregeld, de service is super en het systeem werkt ook ideaal. Inmiddels kunnen wij niet meer zonder. Ik zou het iedere ondernemer aanraden als je opzoek bent naar gemak en overzicht in je facturatie.
Hi Lukas, Fijn om te horen dat onze service en systeem bevallen! Bedankt voor de positieve review :)
Ik ben al jaren tevreden klant van…
Ik ben al jaren tevreden klant van PayPro. Het systeem werkt goed, de klantenservice is snel en vriendelijk. PayPro is een onmisbaar stukje van mijn business geworden. Grappig is dat het eigenlijk zo vanzelfsprekend is geworden om PayPro te gebruiken, en van de functionaliteiten gebruik te maken, dat alles gewoon klopt. Door de jaren heen heb ik duizenden affiliates weten te werven en is er nog nooit een fout ontdekt. Ik ben super blij dat ik met PayPro werk en raad het iedereen aan.
Fijne paymentprovider
Fijne dienstverlener en snelle reactie. Tevreden over de dienstverlening van PayPro.
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About paypro.nl
Wij verwerken online betalingen sinds 2006
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Technology Stack
paypro.nl uses 17 technologies across their website including Font Awesome, HSTS, PHP, and more.
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Traffic & Audience
paypro.nl receives approximately 41.0K monthly visitors and ranks #526,581 globally. The website has a bounce rate of 34% with visitors viewing an average of 5.4 pages per visit. Users spend an average of 2:27 on the site.
The majority of paypro.nl's traffic comes from undefined, undefined, .
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