payroll4construction.com
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The Unsexy Payroll Giant for Construction
How a $3.5M company dominates a niche giants ignore
While Silicon Valley chases AI hype, Payroll4Construction quietly handles the messy reality of union wages and multi-state compliance for 30 employees and $3.5M in revenue. This isn't a startup—it's a precision tool built for contractors who can't afford payroll errors.
"They don't chase trends—they solve the exact headache of paying union crews across state lines, where a single mistake can trigger thousands in penalties."
The Unserved Middle
Payroll4Construction targets the sweet spot between DIY software and enterprise giants. Their 72% direct traffic proves contractors don't discover them through ads—they find them when spreadsheets fail and union audits loom. With 30 employees serving $3.5M revenue, they're profitable but not predatory. This is a company that grew through referrals, not venture capital.
Search Intent Tells the Story
Their top keywords reveal the pain: 'does my payroll 4 construction payroll provider file my aca reports?' (320 monthly searches) and 'time keeper records for construction' (210 searches). This isn't generic payroll—it's construction-specific compliance anxiety. They're not competing for 'payroll software'—they own the long-tail queries that signal desperation and immediate conversion.
The tech stack is pragmatic: jQuery, Bootstrap, Google Analytics. No flashy React or Vue. This is a working tool, not a demo. Their social presence spans Twitter, LinkedIn, Facebook, and Instagram—unusual for a B2B payroll provider, but contractors live on these platforms. The YouTube channel suggests they're educating, not just selling.
- Built for union wages and prevailing wage complexities
- Multi-state payroll without the enterprise price tag
- Direct traffic dominance (72%) signals strong word-of-mouth
- Profitable at $3.5M revenue with just 30 employees
- Owns high-intent, construction-specific search queries
The Quiet Monopoly
They're not building a unicorn—they're building a fortress around a niche giants won't touch. For contractors, that's exactly what they need.
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Construction Payroll Simplified | Payroll4Construction
Simplify your construction payroll with expert solutions for union wages, prevailing wage, and multi-state payroll - Payroll4Construciton, built for contractors.
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About payroll4construction.com
Simplify your construction payroll with expert solutions for union wages, prevailing wage, and multi-state payroll - Payroll4Construciton, built for contractors.
Company Overview
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Technology Stack
payroll4construction.com uses 24 technologies across their website including Font Awesome, Adobe Fonts, reCAPTCHA, PHP, and more.
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Font Awesome, Adobe Fonts, Google Fonts
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reCAPTCHA
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PHP
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Framer, WordPress
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jsDelivr
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Cloudflare
Traffic & Audience
payroll4construction.com receives approximately 18.3K monthly visitors and ranks #1,288,514 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:37 on the site.
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