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Pazago: The Unsexy Empire Builder
How a 40-person team is quietly dominating India's $5.6M export-tech niche
While Silicon Valley chases AI unicorns, Pazago is building an export management empire in the shadows of global trade. With 40 employees and $5.6M in revenue, they're not disrupting logistics—they're mastering it.
"They're not building another flashy SaaS tool—they're building the operating system for India's export engine."
The Unserved Middle Market
Pazago targets the massive gap between enterprise freight forwarders and DIY exporters. Their 25K monthly visitors aren't startups—they're established SMEs drowning in paperwork. The 410 monthly searches for 'pazago' alone prove they've built brand equity in a space where trust is everything.
The Growth Math
With $5.6M revenue from 40 employees, that's $140K per employee—efficient for a managed platform. But the real story is their traffic composition: 54% organic search shows they're winning on intent, not just ads. The #1,097,079 global rank is deceptive; they're not competing for web traffic, they're capturing trade flows.
Their tech stack reveals a pragmatic, performance-first approach. Next.js for speed, Tailwind for rapid iteration, and a heavy dose of Google Analytics + Facebook Pixel for conversion tracking. They're not over-engineering—they're optimizing for one metric: export paperwork completion rate.
- Founder-led by Nikhil Agrawal, with a lean 40-person team that punches above its weight
- Dominates the 'import export company' keyword (1,380 monthly searches) despite being a platform, not a company
- Social presence is active but secondary—LinkedIn is their B2B battlefield, not Instagram
- No VC funding disclosed, suggesting profitable bootstrapping or strategic backing
The Real Moat Is Boring
Pazago's advantage isn't technology—it's trust. In export-import, where one wrong document can sink a shipment, they've become the reliable operator that SMEs can't afford to ignore.
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Meta Tags
The All-in-One Export Management Platform | Pazago
Pazago is the managed platform for export-import trade, leveraging tech for safe and timely delivery of quality products
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About pazago.com
Pazago is the managed platform for export-import trade, leveraging tech for safe and timely delivery of quality products
Company Overview
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Technology Stack
pazago.com uses 16 technologies across their website including Google Fonts, Amazon Web Services, AWS CloudFront, DoubleClick Floodlight, Google Ads, and more.
Fonts
Google Fonts
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
PostHog, Hotjar, Google Tag Manager, Google Analytics
UI Libraries
DaisyUI, Chakra UI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
pazago.com receives approximately 25.9K monthly visitors and ranks #1,097,079 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:26 on the site.
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