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Peasi.com: The Alertable Empire
Why a tiny Canadian alert platform is outmaneuvering giants in public safety tech
While giants like Everbridge and AlertMedia battle for enterprise budgets, a stealthy Canadian startup named Alertable (peasi.com) is quietly building a direct-to-citizen alert network that bypasses the complexity and cost of traditional systems. With just 57 employees and $3.5M in revenue, they're proving that simplicity wins in crisis communication.
"Alertable isn't just sending notifications—it's building a direct citizen-to-emergency-manager pipeline that traditional telecom infrastructure can't match."
The Citizen-First Approach
While competitors focus on government-to-government communication, Alertable targets the end-user directly. Their keyword strategy reveals this: 'real time sms updates canada' (50 monthly volume) and 'civil danger warning' (1,220 monthly volume) show they're capturing citizens searching for immediate, local alerts—not bureaucrats researching systems. The 67.6% traffic from undefined (likely Canadian domestic) suggests they've captured a hyper-local market before expanding.
The Revenue vs. Traffic Paradox
Here's the intriguing part: $3.5M revenue from just 6,940 monthly visits is an extraordinary monetization rate—approximately $500 per visitor annually. Compare this to typical SaaS metrics where $50-100 per visitor is considered strong. This suggests either: 1) Enterprise contracts with massive ARRs, or 2) A highly targeted, high-conversion funnel where visitors are already decision-makers. The 32% direct traffic indicates strong brand recognition and repeat users, crucial for emergency management tools where reliability is paramount.
Their tech stack reveals a modern, lean approach: Tailwind CSS and Bootstrap for rapid UI development, Contentful for content management, and Cloudflare for security. They're not over-engineering—they're shipping. The absence of heavy frameworks and the use of jQuery suggests they prioritize compatibility over cutting-edge tech, essential for emergency systems that must work on any device, anywhere.
- Boiling water alerts (6,030 monthly searches) is their top keyword—proving they're solving specific, urgent community problems rather than generic 'emergency alerts'
- The 'test of emergency alert system' keyword (260 monthly) shows they're capturing users actively evaluating systems, not just passive browsers
- With only 13 technologies detected, they maintain a ruthlessly simple stack—critical for emergency systems where complexity equals failure
The Quiet Disruption
While incumbents build complex platforms, Alertable is winning by being the 'simple alert' that actually works. Their $3.5M from minimal traffic suggests they've found a niche where reliability trumps features—and that's exactly where emergency management lives.
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https://peasi.com/hubfs/Website/Homepage/mass-notification-alertable-feature-image.jpg
Meta Tags
Alertable: Mass Notification Software - Highly Rated in Canada
Alertable helps emergency managers notify residents, visitors and employees directly without the complexity and cost of other systems.
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About peasi.com
Alertable helps emergency managers notify residents, visitors and employees directly without the complexity and cost of other systems.
Company Overview
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Technology Stack
peasi.com uses 13 technologies across their website including Google Fonts, HSTS, PHP, and more.
Fonts
Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
Contentful
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
peasi.com receives approximately 6.9K monthly visitors and ranks #2,936,182 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:32 on the site.
The majority of peasi.com's traffic comes from undefined, .
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